You would not be wrong to associate The Beat for Men with music. According to then Burberry Creative Director Christopher Bailey, it was composed by perfumers Domitille Bertier and Olivier Polge to be suitable for the Razorlight, Arctic Monkeys-listening crowd, which back in 2008 were often in their teens or in their twenties. But this should not limit those who can wear it appropriately even if it is intended to feel effortlessly young and cool. The notes aren’t exactly rock ‘n roll, but they do achieve the desired youthful feel; accords listed for the fragrance include citron, black pepper, violet, thyme, geranium and vetiver.