It’s not every day when two mega-brands of different industries come together to make retail magic. This year is an exception as first-class horologer Roger Dubuis partnered up with premier car brand Lamborghini to make a stand-out timepiece. When the avant-garde style of Swiss jewelry brand combined with the innovative mechanisms of the world-famous Italian automobile manufacturer, it led to the stunning Aventador S Blue.
Compare Roger Dubuis Watch Prices Online
Release Date: January 2018
Price when reviewed: US$194,500.00
Roger Dubuis’ Aventador S Blue was one of the most talked about watches during SIHH back in January 2018. Out of all the models from the Swiss brand’s Aventador S collection, the blue model is regarded by critics and clients alike as the closest to Lamborghini’s DNA. And with only 88 pieces like it available, the price is a whopping $194,500 a piece.
- Diameter: 45mm
- Movement: Automatic
- Water Resistant: 50 meters
- Power Reserve: 40 hours
- Frequency: 2 x 4 Hz
- Strap: Bi-material of black rubber and Neptune blue inlay
- Buckle: Folding
Even from a mile away, the detail one would automatically see on this fine watch is its Neptune blue colorway. As vivid as a Lamborghini racing car itself, the Aventador S model boasts the rich and eye-popping shade, from the strap, the bezel, down to the crown. Accented with a few touches of red on the dial and the stitches on the strap, it harkens back to color schemes used by the famous Italian car brand. The case of the watch is also constructed with C-SMC carbon, a material used on Lamborghini cars as well, making the piece closer to the car manufacturer’s brand identity than any of other models in the limited edition collection.
The watch boasts an overly complicated design that can easily distract and confuse wearers when looking at the time. This limited edition piece seems to be created more so for aesthetic purposes rather than its regular functions, and with it being a collaboration between two premier brands, it seems most likely. Additionally, its main feature of Neptune blue details may also be its weakest point for many who want their timepieces to be more subdued than show-stopping. First-class watches tend to rely on neutrals or shine to evoke sophistication, and the Neptune blue of this particular model might be seen as garish by a discriminating clientele.