Focusing on women customers alone, PrettyLittleThing has a packed selection of items ranging from clothing and shoes, to accessories and beauty items. The pieces have great design, which many shoppers love, but they tends to get disappointed with the quality of the items upon delivery. Another huge complaint of many customers is that the website never pays refunds even weeks after the complete processing of returns. What’s worse is that their customer service isn’t that much of a help—which makes customers feel like they aren’t valued by the website.