Fashion Articles & News

New Plus Size Brand: Loralette and What to Expect


August 2021 Sales (LATEST)


The plus size fashion has indeed flourished in the past couple of years. Gone were the days when being curvy or plus size means donning dull and boring clothes. Today, emerging and established brands have launched their collection of fashionable and chic or elegant plus size clothing. From casual wear to formal, women with fuller figure will not have to endure the painstaking experience of looking for sophisticated and glamorous outfits.

Last year, the plus size community, once again, rejoiced to finally welcome another brand that celebrates the beauty of full-figured women. Loralette, like its sister company, Avenue, caters to plus size women size 14 to 24. Its target market primarily consists of women between 25 to 35 years old. But even if you are out of this age category, when Loralette apparels suit your style, then why not?

Before we head on to this fresh brand for curvy women around the world, let us acquaint ourselves about Avenue, the big sister between the two.

About Avenue

Avenue Logo

Founded in 1987, the Avenue stores have been around for over 30 years. This US-based specialty retailer, since its inception in 1983 as Sizes Unlimited, has revolutionized the fashion industry. It offers high quality plus size clothing for women size 14 to 32 by updating their collection in line with the new looks and styles of the season.

Avenue has around 300 stores in various states in the United States targeting women between the ages of 25 and 55. Avenue takes pride of its gigantic selection of clothing from casual separates to work wear. From their over physical stores within US, more women get to wear Avenue’s fashionable items as they ship to several territories including selected countries in the Caribbean, Europe, Africa, and Asia, through their online shopping site.

About Loralette

Loralette Logo

On March 15 of last year, global fashion store, Avenue, launched its sister plus size brand, Loralette. Loralette is among the newest curvy brands that provide chic and trendy fashion for girls sizes 14 to 24. With the same high quality and stylish clothing as Avenue, Loralette caters to girls and young women between ages 25 and 35.

Loralette represents the young generation in the plus size industry by empowering them to fully express themselves and thereby inspiring them through fashion. Loralette takes on the top trends of the season at a relatively more affordable or accessible price. By doing so, it lives by its mission of encouraging young girls to love their body, embrace their curves, and to live and express however they choose to. Hence, Loralette’s tagline: Let Me Be Me.

On a personal note, we believe that by catering to the fashion needs of young curvy women, we let them realize that they are beautiful- that beauty is not exclusive a specific size or shape. By filling up the void in the market for stylish pieces that actually fit, we teach young girls to love their body and be confidently proud about it. This step is another milestone of breaking down barriers and stereotype in the world of fashion.

What to expect from Loralette?

Loralette has a lot to offer for all the gorgeous girls and women out there. In its official press release, in anticipation of its launch last year, stated that the brand is “dedicated to the fashion-focused, digitally savvy woman that is curvy and confident.” CEO Liz Williams said: “We saw a void in the market that we knew we could fill if we represented this age group for who they really are. She looks for fashion that looks great for her curvy body at affordable prices.”

From here we can expect Loralette to provide pop culture-inspired pieces that are both on-trend and fashion forward. The brand features Bohemian vibe from its collection, but at the same time, appeals through its selection of casual city separates. Loralette, at present, delivers all these. And we are just so excited as to what Loralette would unravel in the future. Maybe, the brand would want to expand their sizes beyond 24.

Top Picks from Loralette

  1. Off-the-shoulder Ruffle Chiffon Dress

Off-the-shoulder Ruffle Chiffon Dress

Price: US$38.50
Buy It

Perfect for a day to night affair, this chiffon dress in blush or light pink looks so chic, feminine, and ethereal. It has a fancy scoop neckline, made even fancier by its ruffled detailing that stretches as off-shoulder sleeves, baring your sexy shoulders. The body cinches at your natural waist before flowing down resting just above the knee. You can pair this dress with a pair of white sneakers or heels. The dress is available up to size 4X


  1. Floral Embroidered Fresh Kimono

Floral Embroidered Fresh Kimono

Price: US$34.30
Buy It

Giving us a lot of Bohemian vibe, this Loralette Kimono looks absolutely attractive and pretty. Tailored from mesh, the kimono is embellished with floral detailing fresh and fun. It is short-sleeved and has a front opening. What we like best about this Kimono is it also gives a glimpse of what you wear inside. Available up to size 4X, this makes a perfect spring piece!


  1. Zipper Dolman Top

Zipper Dolman Top

Price: US$27.30
Buy It

Want to upgrade your plain top look? Then you may opt for this stylish Dolman top available in off-white and olive. It features a zipper on the front, which you can fix low or closed. It has a laidback cuffed sleeves and a relaxed silhouette with a flattering V neckline. You can get this top until size 4X.


  1. Blue Embroidered Floral Jean

Blue Embroidered Floral Jean

Price: US$42.00
Buy It

Take a break from your usual jeans and try on this eye-catching, fashionable jean. It comes in medium wash and features a floral embroidery on the side. It holds your bare essentials through its five-pocket feature. The frayed hem keeps it casual and chic. The jeans are available until size 24 and they look flattering in every figure.


  1. Washed Jogger in Gray

Washed Jogger in Gray

Price: US$34.30
Buy It

If jeans are not your thing, then you will probably find this washed jogger a great piece to sport on. It is comfortable to wear with its cotton/ polyester fabric and drawstring waist. The gray joggers look flattering as they accentuate your natural curves. It likewise has hips pockets for your essentials. The joggers are available until size 3X.


  1. Black and White Floral Flared Pants

Black and White Floral Flared Pants

Price: US$24.50
Buy It

Whoever said curvy women can’t wear flared pants has not seen how curvy women work it. This pair of pull-on style pants is easy to wear with its elastic waist, thereby giving yourself a more flattering look. We love the white floral on the black fabric as it looks so sophisticated and classy. These flared pants are available up to size 3X.


Where to shop for Loralette products?

Fashionable Loralette pieces are available in any of its physical stores across the United States, which include Woodbridge/Iselin, NJ, Ladera Shopping Center, CA, Clinton Valley, MI, and Centereach Mall, NY. Shoppers from the different parts of the globe may shop for Loralette products in its official shopping website, www.loralette.com.

Featured image credit: Style Plus Curves


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