The creative director took it to his Instagram account to make the chosen destination official. The video post was brief, but it was enough to make its point that the brand will soon be going stateside, that even if you were not paying attention to the text, the Brooklyn Bridge and the familiar skyline will already be dead giveaways. We are left to guess where the show will take place exactly, but not the date—Louis Vuitton’s Cruise show is slated for May 8, 2019.
This would not be the European brand’s first time in the Big Apple. We saw Louis Vuitton previously hold their events and even pop-up shops in various parts of the city, including the Meatpacking District and the former stock exchange. The brand has already even gone to other areas in the United States; it once took an earlier Cruise collection to the west coast, proving that New York does not have the monopoly on luxurious fashion shows.
The chances of the Cruise 2020 show being held in an architectural marvel are quite high—Frank Gehry’s Guggenheim Museum come to many people’s minds. See, previous shows have been held in awe-inspiring buildings, the likes of which we have seen in the teaser Instagram video. The Cruise collections of the past years have seen their debut on Kyoto’s Miho Museum, which was not only a delight to the senses as it was designed to seamlessly blend into the Shigaraki Mountains but also provided stunning views of the surroundings, Rio de Janeiro’s Niterói Contemporary Art Museum by Oscar Niemeyer, one of the city’s must-see destinations, and Palm Spring’s Bob Hope Estate, which was designed by American architect John Lautner whose buildings have been spotted plenty of times in the movies. The trend is not limited to the particular season, because it seems that since Ghesquière took over the creative direction of the maison, he has insisted on setting the catwalk on beautiful buildings. Although the brand took its Cruise collections elsewhere, France’s notable buildings have not been ignored; the house has reinvented the world-famous Louvre Museum and Fondation Maeght for its own purposes.
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Louis Vuitton is not the only European high fashion house crossing the Atlantic. Fellow French maison Chanel and Italian Versace will be coming to New York as well, although it will be for their Pre-Fall 2019 shows that will be held this December. Chanel’s Metiers d’Art Pre-Fall 2019 will be staged in no other the Metropolitan Museum of Art on December 4, and it will the first in a long time that the Big Apple will be host to another Chanel runway show. Versace’s first Pre-Fall collection will take place two days earlier, coinciding with Gianni Versace’s 72nd birthday.
Image credits: Getty Images, Pascal Le Segretain, Alessandro Garofalo / INDIGITAL.TV, Louis Vuitton, Lonely Planet, Koki Nagahama / WireImage, Dezeen, The Telegraph, Studioforma Architects