Maybelline’s Instant Age Rewind® Concealer has become something of a cult favorite since it was released. Featuring a formula that’s said to eradicate dark circles under your eyes, we were very excited to give this product a go, and we were not disappointed.
This concealer has a very creamy formula that makes blending it out less of a chore, unlike some heavier concealers that really require finessing to even out the color. The coverage, we’re happy to report, is light-to-medium, but very buildable. And even if you build up the color, the formula cooperates in such a way that it looks believably luminous rather than cakey. Another quality this product boasts is that it doesn’t crease. Unlike, say, Maybelline’s very own Fit Me Concealer, it stays pretty much the way you put it until the end of the day. More minor, but still something to look forward to, is the skincare aspect of the product. We’re not saying it’s a miracle treatment or anything, but usage over time will see the undereye area brighten just a little bit more.
Now, on to the bad. Generally, with this product, it’s the packaging that’s the most bothersome. The twist-up dispenser is interesting in theory, but in practice, it’s all kinds of inconvenient. Twisting it just the right amount to get the correct quantity of product is a mental chore that doesn’t feel necessary in this case. The small, fluffy applicator sponge that the product is dispensed into is a little better because it helps the product blend a little while applying to the skin, but is still particularly messy (not to mention the fact that it feels just a little bit unhygienic to leave a fabric item that dense soaked in product).
We can happily say that we are quite happy with this particular concealer. Despite how cumbersome the packaging can be, it’s still a delightful product that stays away from the pitfalls of traditional concealers, and that makes it pretty great in our book.
SUITABLE FOR: All skin types.
- The Maybelline Instant Age Rewind® Concealer is availble in twelve shades including a neutralizer and brightener, specifically for the worst of problem spots.