September 2022 Sales (LATEST)
The world of dance seems to be in the radar of many fashion designers these days. First, there was Maria Grazia Chiuri‘s interpretative dance extravaganza for Dior’s Spring 2019 ready-to-wear show, and now, Max Mara’s Ian Griffiths is taking on the reference for the brand’s Pre-Fall 2019 Collection. Griffiths was inspired by legendary dancers Rudolf Nureyev and Margot Fonteyn, and the clash between masculinity and feminity both in worlds of fashion and ballet. What resulted was an extremely luxurious and sensual offering from the Milanese label, venturing more into the sensibilities of backstage than the grandeur of the stage itself. Although Max Mara signature sharp tailoring was still incorporated, it was also paired with softer and more fluid pieces—the yin and yang of masculine tropes and feminine codes. Even the color palette—that of shades of nude and crimson red—had a carnal sensibility to it that was utterly sensual. Wool and cashmere pieces upped up the luxury ante even more and are bound to sell like hotcakes come fall. Looks like Ian Griffiths struck gold this season, retail gold that is!
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Photo: Courtesy of Max Mara