Le Jour Se Lève was released in 2018 under Louis Vuitton. The scent was described by the brand as conveying the feeling of travel through a scent. Perfumer Jacques Cavallier used some of his preferred notes such as bergamot, mandarin, jasmine sambac, magnolia, osmanthus, musk and blackcurrant. It was made available in 100 and 200 ml bottles, as well as a travel spray.