With Justin Bieber’s legion of fans, it’s hard for endeavors of the Canadian singer to go unnoticed even if the Bieb himself did very little to endorse it. The Drew House, which the singer low-key wore a few times before its official launch, had fans waiting for the check out button to buy his latest merchandise. The label dropped its first collection this month, and true enough the garments were sold out within hours (and continues to be days after its official launch). It can only be taken as proof of the pop star’s ever so strong pull among fans and his continuing reputation as a style icon.
The Drew House, which was taken after Bieber’s middle name, is a mix of Burberry and Yeezy—Burberry, because of The Drew House’s preference for beige, but mostly different from the edgy flair of Riccardo Tisci’s version, and Yeezy for its streetwear style and retro influences. Put together with the help of Hollywood top stylist Karla Welch, the house is “a place where you can be yourself. Blah blah blah blahsdbksjdfl. Wear like you don’t care. Come chill. K. Bye” as taken from the website itself (yes, even the description is that lazy and chill).
Apparently for the star, dressing with abandon is translated into relaxed garments and corduroy with single striking details, such as the smiley-bearing tees (the smileys are called “The Mascot”, by the way) and bottoms where the word “Drew” is emblazoned near the crotch. There are versatile-looking shirts, hoodies, shorts and pants that mostly remain without adornment. Even though as a whole it could be described as not too flashy, there is equal distribution of utilitarian and trendy among the pieces.
The Internet first caught wind of the pop star’s attempt at being a fashion designer upon news of his camp filing trademarks of the brand. Even though it officially ended with The Drew House, other trademarks included “La Maison Drew,” “The House of Drew,” and the straightforward “Drew.” Bieber then started donning some of his house’s pieces, such as the slouchy but comfortable looking Drew slippers, without confirming anything.
The first set of clothes so far are made in Los Angeles, with the brand claiming that everything is ethically made. In limited quantities, the pieces are made with utmost care even when applying dye and washing, the process lending a sense of uniqueness to each.
The collection was released earlier this month, but it may be a while before more clothes are made available—everything was sold out in the brand’s online shop in a few hours. But it would hardly be the last of the release, so it’s worth checking out the website from time to time.
Image credits: Hollywood To You/Star Max, Drew House
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