Fashion Show Reviews

Joseph Pre-Fall 2019 Womenswear Collection – London

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August 2021 Sales (LATEST)


Usually, when a designer leaves a fashion house, his/her final works have already been done and for the upcoming season, the newly-appointed design head will take full reigns from here on in. This is usually the case for most big-named brands, but for Pre-Fall 2019, London-based label Joseph had a different take on such transitions. Their pre-seasonal offering was actually co-designed by two designers, the exiting Louise Trotter and the entering Susana Clayton. What resulted was a powerplay of masculine tailoring and feminine tropes, done in equilibrium in a way that hasn’t been seen from the brand for a few seasons now. The outerwear, Trotter’s strength for the label, was as structured and sophisticated as ever. Although it wasn’t soft tailoring, there was a soft toughness to it that’s likely to attract working women. Clayton’s touch, on the other hand, came in the more ladylike pieces—pleated chiffon frocks, silky slip-dresses, and draped knitwear. They further provided a better sense of feminine ease for the Joseph woman. Although this isn’t exactly the best introductory line to examine what Clayton’s approach for the brand will be, it was, however, a stunning collaboration between two women who are at the top of their games!


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Photo: Courtesy of Joseph

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