The recent years have introduced us to the ear constellation trend, making us think of how far we’ve come in the perception of piercings. From multiple piercings being a taboo in the society to celebration of individuality and self-expression through ear constellations, we definitely have people who fought to fight against the stigma with piercings, including Maria Tash. It wasn’t just her own piercings that testified for the art and beauty behind them, but also her dedication to her work in the piercing industry and her well-received eponymous brand, Maria Tash.
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Maria Tash was a graduate of New York City’s renowned Fashion Institute of Technology, but her main inspiration for the personality in her works started in London. She frequented punk and goth scenes in London back in the 1980s, where she recalled the style was matching one’s accessories with the color of their hair. She was awoken to the art of heavy piercings then.
Later on, it was her desire to change the thick and heavy jewelry available that time which led her to the jewelry business she has today. She already had her piercing shop when she started trying to make her own jewelry—ones that are more delicate and easier to layer, mix and match with other pieces. She was a pioneer in such endeavor, that when she was able to prove that daintier and thinner pieces, the whole jewelry industry followed her lead.
The passion to recreate and improve on the current jewelry pieces then was enough for Maria Tash to gamble on that particular dream. There had been times she needed loan from her mother, or she needed to mortgage her condo, but she held her ground and believed that all the hardships will pay off…and it eventually did. By 1990s, Maria Tash jewelries have started to take off, selling a lot of pieces that continued until today. People around the world now know the brand and its reputation for having ultimately sleek and cool pieces that are perfect for their liking, as they are easily customizable.
Apparent to the aesthetic and designs of Maria Tash are the Pakistani and Indian design influences that its founder loves. Such inspiration roots back from her youth, where she was amazed by the beauty of Indian weddings and the intricate ear and nose jewelry pieces worn by the ladies. Although it was hard to actually replicate, especially with the use of different metals and materials, the brand still add hints of those inspirations on the different aspects of their jewelry. Likewise, some elements of the craftsmanship and artisanship that the Pakistani and Indian jewelry-making tradition have been adopted by the brand, knowing the admirable character and hard work that both cultures put into it.
The signature brand currently offers a wide array of choices for earrings, bracelets, and rings, all offered with the signature piercing of Maria Tash in her studio. But for those who are not able to personally come, there are still wonderful options from designs filled with diamonds, tiny hoops, scalloped diamonds, and other intricate details that are perfect for long time use, especially for those with multiple ear piercings. While there are many choices now, the brand assures of the uniqueness of each piece, still expressing individualism in every jewelry added to the skin.
But what the brand is most known for are the “threaded backed studs” earrings that look gorgeous in an ear constellation, along with the single diamond heart studs, the diamond eternity ring, and arrow studs that are deemed best-sellers of the brand. While there are many choices now, the brand assures of the uniqueness of each piece, still expressing individualism in every jewelry added to the skin. Maria herself admits that current releases have been better than those she have made in the past, knowing that the evolution of her designs over the years has resulted to more beautiful and durable sleek and tiny pieces that are great as daily accessories.
Collecting milestones through the years
From just the punk and gothic population that re closer to the aesthetic that the founder loved in the 80s, Maria Tash now reaches a wider scope of population—from teenagers, to young adults, and even older demographics as high as 60-year old women. The brand has seen the great turnaround in the perception of piercings in the past years, and it was manifested in their clientele. Beyond the sales and brand expansion, the public’s acceptance of the piercing trend has been a great success of Maria Tash and her brand as well.
More concrete manifestations of the brand’s success include the permanent space given to the brand by Liberty London—an old and well-known department store, as well as its Saks Fifth Ave pop-up featuring the best nose, ear, navel, and nipple jewelry of the brand. Added to the jewelry pieces is an on-site piercing station, which allows customers to wear their newly-bought pieces right away in their fresh piercings.
These marks of success have been truly exhilarating for the brand, but its continued prominence can also be attributed to how much celebrities adore their pieces and Maria Tash’s artistic piercing. Some of her A-list clientele include Patrick Demarchelier, Ashley Olsen, Julianne Moore, Scarlett Johansson, Candice Swanepoel and Gwyneth Paltrow. With all these celebrities and thousands more fans all over the world, the brand is sure to retain its prominence and status in the jewelry industry.