Did you know that the jewelry industry has an exciting future? Yes, avid enthusiasts, casual wearers, and admirers from afar, these sophisticated and crafted metals and stones, taken all together, are poised to gain 5 to 6 percent until 2020, ultimately ending with around $290 billion, according to McKinsey & Co.
To customers, what does that mean?
The industry growing means a vibrant and dynamic relationship between its players. Customers, like yourself, are buying amongst many increasing options compared to yesterday. You are driving brands, designers, and manufacturers to address your ever-changing jewelry needs. On the other hand, jewelry makers are constantly innovating, honing their craft, and offering something new to the industry as competition rises.
What sets successful brands apart from those that are not is their knowledge about and connection with customers. Old and new brands exist because they are continuously producing what you, the customers, are looking for. One internationally known brand that perfected this entrepreneurial and customer-centric formula is IPPOLITA.
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Shifting careers, shifting identities
Founded in 1999, IPPOLITA is the brainchild of Ippolita Rostagno, an Italian designer and artist. Born in the Cradle of Renaissance, Florence, Italy, Ippolita finished a sculpture degree in Instituto D’Arte, and earned a BA English Literature in New York.
Ippolita initially worked in publication but then shifted gears when she missed doing crafts. Having no formal training except knowing how to design, she started to design and make jewelries and was employed by Banana Republic to do the same. For Ippolita, this moment was both a challenge and opportunity to learn the ropes of the jewelry manufacturing industry.
After working for the fashion company for a few years, she ventured out on her own, and IPPOLITA, the jewelry brand was born.
“Cool enough to covet, classic enough to keep”
The primary reason why IPPOLITA was born is because the founder wanted to have a representation of her own identity, which she wasn’t able to do being under an established company. It was this drive to create something that she truly believed in that makes IPPOLITA special, and yes, widely popular and successful.
Inspired by the Florentine look and feel of costume-style jewelry, IPPOLITA is known for its sculptural quality made only with expert craftsmanship and genuine creativity. The brand mostly uses different kinds of materials which include formed 18K gold, hand-cut gemstones, and processed sterling silver.
IPPOLITA glamorously supplies the gap in the market for “fun” and “cool” fine jewelry that was missing before. At the same time, it caters to women of all ages. According to the founder, “I love the idea of women buying jewelry for themselves.” For Ippolita, it was revolution in women’s confidence, and she delight in bearing witness to women starting to buy jewelry for themselves, and not just wait for someone to buy for her.
Versatile pieces that work everywhere
IPPOLITA jewelries are designed to both be casually worn every day and formally in special occasions. Like a fashion brand, it releases a jewelry collection every season, so customers can actually dress jewelries like how they do other accessories. Kendall Jenner has been modelling for the jewelry brand’s latest collections.
As one of the leading fine jewelry brands in the US, it follows that IPPOLITA is coveted by many—from editors, customers and of course, celebrities. Some famous personalities who have been seen wearing the brand includes Oprah, Kate Moss, Naomi Campbell, Iris Apfel, Hailey Baldwin, Sophia Bush, Jamie Chung, and more.
For many brands today, there are myriad of reasons as to why and how each one started and kept going. For IPPOLITA, it is simple—creating jewelries that represent women’s identities across ages, experiences, and purposes. This passion to be authentic and be a representative of the modern women enables IPPOLITA to capture the hearts and loyalty of many of its cool and fun customers—are you one of them?
Throughout our history, jewelry has always been a part of our personal style as a wearable adornment. From strands of vibrant colored shells, stones, and beads to diamond encrusted necklaces and sculpted gold cuff, jewelries have complemented and completed our outfits. Whether it is for that grand ball, a birthday celebration, or a wedding ceremony, there is a perfect jewelry to add statement to your outfit. Â
However, jewelries made of fine stones and exceptional materials were only worn for special occasions. There are hardly pieces of jewelry that can be worn on a daily basis. Good thing Ippolita Rostagno, a celebrated artist and designer, made it her mission to create jewelries that can be used any time of the day and night. What’s more, her eponymous brand that features iconic and original pieces can easily be shopped online through her website at www.ippolita.com.
Meet Ippolita
Born and raised in Tuscany, Italy by an Italian father and American mother, artist and designer Ippolita Rostagno studied sculpture and earned a degree at Instituto D’Arte before she moved to the United States and opened a dance studio. Ippolita Rostagno then moved to New York where she retired from dance and found a new creative outlet through jewelry, and later on launched her namesake accessories brand, Ippolita, in 1999. With the mission of making easy-to-wear jewelry in celebration of women and femininity, Ippolita Rostagno was dedicated to making a brand which creating stunning jewelry pieces that can be worn by women at any occasion at a time when fine jewelry was worn only during special events.
Today, Ippolita Rostagno remains hands-on in her own brand and is currently the creative director who is in-charge of the design and manufacture of every piece of jewelry under the brand’s comprehensive line of accessories. Ippolita takes pride in every piece of jewelry in its collections which are made with only the finest and most luxurious materials sourced from all over the world – from sculpted 18-carat gold and hammered sterling silver, down to colorful hand-cut gemstones. Each piece is excellently crafted and uniquely sculpted to suit every woman’s jewelry need. You can find Ippolita collections in the world’s leading department stores such as Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstorm, and Neiman Marcus, as well as its digital retail store.
New York-based brand Ippolita, now one of the world’s leading purveyors of most exquisite yet wearable jewelry collections, has indeed changed the accessory game for most women with its one-of-a-kind jewelry collections that reflect impeccable craftsmanship, excellent creativity, and rich authentic Italian culture.
Going Digital Â
Wanting to make the brand a household name and to easily reach its customers from all over the world, Ippolita decided to launch its website, www.ippolita.com. Complete with a chic aesthetic and useful features, Ippolita is taking no risk in ensuring that its customers will experience nothing but a fun and easy shopping.
But more than that, for its customers to stay faithfully loyal to the brand, Ippolita went on to raise the profile of the company’s website while still remaining functional and user-friendly. Services such as overnight shipping, worldwide delivery, and free returns and exchanges make the shopping site an easy go-to jewelry store. Plus, its style personality quiz that helps you discover your inner fashion flair is an added feature that is both helpful and entertaining. By taking the style personality quiz, shoppers will find out whether they are the Provocateur, the Classicist, the Powerhouse, the Eclectic, the Instagrammer, or the Cosmopolitan. Of course, after finishing the quiz, shoppers will get their persona profile, styling inspiration, personalized jewelry picks, and even an exclusive playlist. All these contribute to an unparalleled personalized shopping.
Set yourself apart with Ippolita
Whether it is a necklace, a bracelet, an earring, or a ring, jewelries are accent pieces that not only help you convey your style, but also reflect your status and rank. With Ippolita, you can be  sure that you are adorned with accessories that will be more than just a cherry on top of your overall look. Every jewelry from Ippolita is a fusion of art and fashion and is carefully crafted with the most luxurious materials. Do yourself a favor and get any piece from Ippolita and we assure you, it will give you that extra needed oomph unique from everybody else.
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