Have you ever walked into or browsed an online store and immediately be enamored by what you see? Is it brilliant marketing and presentation, or is it your essential disposition of wanting to fill certain needs? Clothing used to be just for protection against the harsh hot and cold weather and other environmental extremities, but today, it has evolved into more. From visual pleasure, comfort, and functionality, clothing has become a creative way for you to express yourself.
Like clothing, jewelries were created and carved for many centuries from metals, gems, and stones to express cultures and identities. Jewelries advanced into precious mementos, symbolism for societal customs, and of course, a simple (sometimes, extravagant too) way to show your personality to the world, as you see fit.
Perhaps this innate need for self-expression pushes the boundaries of the jewelry industry, with fresh talents and businesses popping out here and there. One such brand that offers something new to the market, filling a gap and winning the hearts of many, is Astley Clarke.
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Inspiring early stages
Having celebrated its 10-year anniversary a year ago, British jewelry entrepreneur Bec Astley Clarke founded Astley Clarke in 2007. Before venturing into jewelry design and making, it initially was an online retailer of renowned jewelry designers such as Pippa Small, Katie Hillier, Carolina Bucci, and Alex Monroe.
It was in 2009 when the company hired a creative director that it began its own line of jewelries. Five years later, Astley Clarke underwent the shift to a jewelry brand from a retailer, creating and selling its own pieces made in its studio in London’s Paddington.
Answering the call for newness
From the company’s experience as a retailer, one can assume that Astley Clarke was in the right position to know what customers want versus what jewelry designer brands provide. The brand found what was lacking and successfully filled the gaps, as it started to offer jewelries of relevance and quality geared towards a new generation of customers—the modern women.
One sweep of the Astley Clarke website brings both existing and potential customers into a distinct world of dynamic and vibrant colors. Quite different from classic-looking jewelries, the brand mostly uses colored gemstones, Noble metal, and diamonds, giving the pieces a fun and modern touch.
True to its British origins, all Astley Clarke jewelries come with great attention to detail, refined and playful spin, and above all, excellence. In fact, even if the brand builds collections around a variety of subjects—from celestial bodies to zodiac signs, it stays distinctive with its unique aesthetic combined with overall wearability.
Receiving praise and seals of approval
Even before it stood on its own jewelry designs, Astley Clarke received multiple awards which include the Retail Jeweller’s ‘Jewellery Website of the Year’ award (2008) and Walpole’s ‘Best Luxury Brand Online’ award (2009). The founder, Bec Astley Clarke, was included in Vanity Fair’s 2010 jewelry power list. She also received the Ernst and Young’s ‘Entrepreneur of the Year’ Award for London and the South, and finally, in 2013, the MBE (Member of the Most Excellent Order of the British Empire) for her services to the jewelry industry.
Some of the famous personalities who have been seen wearing the brand include Sienna Miller, Alexa Chung, Cara Delevingne, and Cameron Diaz. Astley Clarke pieces are also red carpet and silverscreen favorites, with numerous stars completing their elegant (sometimes almost royal-looking) outfits with the right jewelry.
Today, the company exclusively sells its creations in Liberty, Selfridges & Co, Saks Fifth Ave, De Bijenkorf, Neiman Marcus, Tangs, and David Jones and delivers to over 200 counties worldwide.
In retrospect, self-expression is as important as maintaining a healthy well-being, which is why, if you notice, it is always encouraged and respected. As complex as life is, there are many ways for you to highlight your personality and individuality. And jewelry brands, like Astley Clarke, allows you to do just that.