Jewelry is usually an old man’s game. Some of today’s most beloved and heavily-bought jewelry brands were established ages ago, all with rich histories and heritages that span even centuries. There’s Harry Winston, Cartier, and Chopard SA, just to name a few. These labels established the jewelry business and what it means to make the finest pieces for the world’s elite. They’re also symbols of unspeakable luxury, viewed by many as the pinnacles of the business. However, there are some people who chose to take on these retail giants with their own sense of luxurious style. One of them is Anita Ko.
Far from the complicated silhouettes and elaborate designs of the established jewelry brands, Anita Ko’s pieces are sleek, modern, and easy to wear. They’re uncomplicated in terms of shape, yet detailed with intricacies the naked eye might not see. Her modern touch on jewelry has had even the most A-list of stars clamoring for her items, and they’ve become fixtures on numerous high-profile red carpet events. Anita Ko didn’t necessarily go the more traditional route of establishing world trade in order to put up her brand, but even with working hands-on with her company, she’s rising through the ranks.
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Anita Ko’s herstory
At age 14, Anita Ko was already making her own jewelry out of anything she could find. Although the materials she uses today are far from what she used back then, she first learned of the same principles and tricks of the trade with what she worked with. She once shared with Elle magazine that her dad would even drive her to local jewelry centers during her school breaks so she can get inspiration. Her first ever legitimate jewelry piece, that she made all her own, was a blue topaz and diamond necklace. That item started her professional foray into the craft, and later, the business.
In 2006, she established “Anita Ko”, a jewelry brand specifically geared towards modern women on-the-go. Her pieces are simple yet impactful, but most importantly, not too complicated to put on and fasten. Far from the elaborate showpieces of the most established brands in retail luxury, Anita Ko’s items are all about accentuating the woman and her look, characterized by their signature minimalism. Ko established her brand almost by herself, personally meeting with buyers, retailers, and clients to create business relationships to spread the word of her label. Today, she still holds that much power and responsibility and has become a go-to designer for some of the hottest celebrities.
Diamonds with a story
Although Anita Ko doesn’t go by the rules of the decades-old jewelry brands, she does dip her toes in their usual practices from time to time. An example is a tradition of acquiring diamonds from some of the most exotic areas in the world. Some of the precious stones from Anita Ko’s simple yet exuberant pieces were found in Australia. In fact, the brand even has its own line dedicated to the Australian-diamond pieces, aptly called “Diamonds With A Story”. From earrings and cuffs to necklaces and chokers, any woman can get a piece of exotic diamonds from Anita Ko.
A woman’s modern ears
Modernity is very important for Anita Ko and is essential in her brand’s identity. They’re not the “clutch-your-pearls” type of pieces that may have belonged to your great-grandmother. They’re items that are now—different, inspired, and refined. Among her set of fine jewelry, her earpieces are arguably their most modern selections. They’re not your typical, run-of-the-mill earrings one usually sees in other premier labels, as some are actually ear cuffs or some with diamond chains that drape your ear. While these all sound like punk accessories, they’re designed with the finest of diamonds and sleekest silhouetted to retain that elegant and sophisticated look.
Her rings are equally as modern and unique, but with their own flair of sophistication. Like her earpieces, they’re also not the typical items one usually sees from the decades-old jewelry brands. While they may feature delicate designs, these rings are contemporary and powerful, perfect for the type of woman Anita Ko is and aims to dress up. They’re mostly spiral rings, signs of diamonds, gold, and other precious metals and stones that wrap around the finger. They’re not the usual closed shapes, but of a new design that is signature to Anita Ko and her brand identity. Some pieces can be as pristine as leaf diamonds, while others are fiery with rubies.
Red carpet muses
With their headquarters in Los Angeles, California, Anita Ko has captured the hearts of many A-list celebrities. Even supermodels, who’ve worn the most extravagant pieces from the finest jewelers in the world, prefer to wear Anita Ko’s selections. Now, her current muse is 90’s runway icon Amber Valletta, who wears the brand’s pieces in their website campaigns. Other model muses include former Victoria’s secret angels Rosie Huntington-Whiteley and Miranda Kerr. Screen sirens like Angelina Jolie, Jennifer Lawrence, Amber Heard, Naomi Watts and Emma Watson are just some of the actresses who’ve worn Anita Ko countless times on the red carpet.
The jewelry business may be a tough one to crack, but Anita Ko has certainly done it with her own signature style and feminine flair. She offers today’s women a contemporary collection of fine jewelry that might just revive their affinity for the finest things in life. Through the years, women’s love and clamor for jewelry slowly died down, especially since other accessories like sunglasses and purses became more in-demand. But with Anita Ko’s fresh designs and modern approach, women might just be heading back to jewelers to buy a piece or two for themselves.