When one thinks of jewelry, old-school sophistication will most-likely come to mind. Pearl necklaces, diamond earrings, and gold rings—such are the signature accessories established by some of the most prominent brands in the business. Through the years, however, the interest for such fine things slowly decline, especially when youth became the new barometer for fashion. The yearning for refinement no longer became the pinnacle for fashion’s interest. And the streetwear sensibilities of youthful fashion became the hottest in the market. Fortunately, some jewelers, new to the scene and neophytes compared to the Park Avenue giants in New York City. One of them is Alison Lou.
Alison Lou’s approach to jewelry is nothing the luxury world has ever seen before. Moving far away from traditional designs and silhouettes, Alison Lou injected a sense of humor into her pieces, inspired by the emoticons of social media. Her brand’s selection is animated and comical, all made out of precious stones and fine metals. However, even the sense of humor, they still contain an elegant touch that can even rival those of the likes of Harry Winston and Cartier. This time, however, her pieces are geared for the fun and youthful customers of today.
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One woman brand
Alison Chemla launched her eponymous jewelry brand back in 2012. Prior to that, she worked as a marketing manager for a retail company but wanted to start her own brand of accessories. She insisted that her label will be different from the more known and beloved brands already in the market. To do so, she sought inspiration from the digital media people use nowadays, particularly how people communicate with each other. Her pieces were inspired by emoticons and emojis, featuring a bevy of comical faces, quirky shapes, and vivid colors. While they were made out of the same fine materials the likes of Chopard and Tiffany & Co. used, they didn’t look as expensive and unreachable
Chemla established her brand all on her own. She designed her pieces, talked to interested investors, and handled her own clients all at the same time. In 2015, she debuted her line in New York Fashion Week, introducing them to Manhattan’s elite and A-list Hollywood names. Her quirky sense of style and unique and youthful approach brought massive attention to her brand, and she was soon catapulted into popularity by a number of her prominent clients.
These are the likes of Blake Lively, Beyoncé, Amy Adams, and Rihanna, among many others.
Custom-made jewelry
Similar to any other jewelry brands, Alison Lou allows clients to customize their own pieces their own way. It connects with their signature brand of individuality. The label allows customers to bring in their old pieces or precious stones to repurpose them into newer, more polished, and professionally constructed items. One can even submit their own CAD design for the company to copy and make a completely new piece out of. Along the way, clients have allowed the brand to enthuse their custom-made jewelry with their indelible quirk and satire, making sure that their pieces are 100% and undeniably Alison Lou.
Apparel
Beyond their emoticon-laden jewelry, Alison Lou also offers a select array of apparel for her fun-loving customers. This includes logo t-shirts, silk sets, even embroidered thongs. While they may not be many, they’ve become just as in-demand as their signature jewelry. The clothes exemplify the refinement of the craft, but the fun and quirkiness of the label’s signature style. They’re easy to wear, comfortable, and has just the right amount of kick to make them fun and simple, but not boring. The clothes are perfect for the cool and hip chick that will pair them with Alison Lou’s bombastic jewelry.
Mama Mia!
Although the brand is all about quirkiness, one of their signature collections takes it to a whole new level. Their “Mama Mia” line is all about Italian cuisine, complete with rose gold pasta pieces and hand-painted vegetable items. Think Farfalle pasta gold rings and necklaces, Penne pasta ear studs. There’s also lasagna hoop earrings, salt and pepper bracelets, and a whole lot of colorful vegetable accessories. One would think this set belongs in the kitchen, but these pieces are as precious as fine jewelry and as delicious to the eye as what they depict. The collection has since caught the attention of prominent fashion publication, Vogue magazine, who featured the new collection on their website.
Mrs. rings
For Alison Lou, wedding rings need not be too refined nor too simple. They don’t have to just be about diamonds, white gold hoops, and the like. This New York-based jewelry brand offers wives a new series of rings that will shout, quite literally, that they’re married. Entitled the “Mrs. Ring” collection, the brand offers rings written with the word ‘Mrs.” on them with an initial. The customer has the choice of what letter they want to buy. They also offer these pieces in either gold, silver, or bronze. To cap off an elegant look, they also feature a small stone to add a bit of color to the ring.
Alison Lou exemplifies that jewelry brands can be as fun, contemporary, and youthful as any other label in the retail industry. Her line of quirky pieces has caught the eye of many celebrity starlets, all of which fit the energetic and bombastic designs the brand creates. With her unique sense of style and modern sensibilities, Alison Lou is on its way to becoming a force to be reckoned with in fine jewelry.
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