If you haven’t heard already, we’re sure you are aghast at this news (we still are, tbh)—one of the most beloved palettes in the history of makeup is being laid to rest soon. In short, but equally painful statement, Urban Decay is discontinuing the Naked Palette. It seems to be a makeup nightmare, yet the sad thing is, we can’t just wake up and realize that it’s all just a bad dream.
Well, since we can’t just bring it back magically or force Urban Decay to change their mind, we’ll try to pay tribute to the palette that has shaped the makeup industry throughout the years of its existence.
A look back at its greatness
Starting from its launch back in 2010, the OG Urban Decay Naked Palette has become a staple in any makeup artist’s, beauty guru’s and makeup lover’s eye makeup kit. It was an iconic palette—remembered for its packaging, its pigmented formula, its great shade selection and staying abilities. It has become a signature palette that nobody thought it would ever come to this point.
The 12 shadows contained in the familiar rectangular palette ranges from bold electric blue to a warm taupe, which also gives an option for texture. We remember the craze its spinoffs had back in the day, with people swarming stores and retailers’ websites just to get a hold of the newest iterations of the palette. From Naked2, Naked3, Naked Heat and Naked Basics, we’ve been on our toes and crossing our fingers to get the first batch of release, knowing that we have crowds and crowds of competitors that would do anything to get a hold of just one palette.
Who would’ve thought we’d never heard new announcements of the newest Naked Palette spinoff?
Knowing fully well that the makeup industry would mourn such a great loss, Urban Decay released an obituary for the well-loved palette. It was indeed a revolutionary makeup item that earned approval and recognition by both the Reader’s Choice Awards and Allure’s Best of Beauty. It was a shocking end to a great palette, yet the eight years of its innovative element have been enough to say that the Naked Palette has done all it can to improve the makeup world.
The founding partner of the palette, Wende Zomnir, admits that the Naked palette’s discontinuity is bittersweet as it has made such a mark in the history of Urban Decay. However, he continued to explain the aim of the brand to evolve, which would require them to leave some stuff in the past, including the Naked palette.
As devastating and saddening this news may be to many, there is one great thing that came out from this heartbreaking news—the sale! Because we’d never see a new release of the Naked palette ever, Urban Decay slashed off 50% from its original price, so that lovers of the palette can purchase them for one last time. (Note: the sale started in the end of August 2018, so you may have to scour the internet harder to get a stock of the palette on sale.)
Image credits: Urban Decay (Youtube & UK website), Her, and Makeup & Beauty Blog. Urban Decay / Instagram (featured image)