Give us the sweets!
The Museum of Ice Cream has been feeding our Instagram sweet tooth ever since it opened doors to let people indulge in the colorful world of sweet treats. Now, it seems like they want to continue giving that joy to us by bringing their sweet stuff over to the beauty world.
The latest collaboration between the Museum of Ice Cream and Sephora is one of the most exciting crossovers between two different industries this year. The collaboration resulted to the sweetest limited-edition collection—not for the tongue though, but for the eyes and our makeup junkie hearts.
Museum of Ice Cream
We know how new Sephora makeup releases get us on our feet, but what makes this collaboration even more exciting is that it involves one highly loved place in the whole of US: the Museum of Ice Cream. Just check out how many highly inviting photos, boomerangs, and videos of the coolest kids roaming around the perfect place for kids and kids-at-heart. Not only did Museum of Ice Cream captured the hearts of people able to go to their branches in Miami, San Francisco, Los Angeles, and New York, but also widely on social media, and now, in the beauty community.
The house of culture is fully dedicated to everyone’s favorite frozen treat, and honestly, we don’t understand why it didn’t happen ages ago. It’s the best idea to bring together people to have fun. And now, bringing makeup into the picture just widens the scope of its FUN-fluence (see what we did there?) with the main goal of it being an inclusive collab for everyone.
The Museum of Ice Cream and Sephora brought out their whimsical A-game to create the bold hues and awesome designs and packaging of the collection, featuring the cutest brush and lip sets, palettes, and even a charm bracelet. It’s like the art installation translated into makeup—and if you haven’t visited that place, this collection would give you all the reasons to.
Released last September 19, the Museum of Ice Cream x Sephora Collection is now both available in store and online. Before you feast your eyes on each of the pieces ranging from $18 to $64, and hoard them all, let’s have a rundown of their cute names: Let Them Eat Popsicles Lip Set, Sprinkle Pool Brush Set, Sugar Wafer Face Palette, Rainbow Sherbert Lashes, Dream Team Pigment Palette, and I SCREAM Charm Bracelet. I mean… who isn’t salivating for some sweets now?
We know, we know, we shouldn’t hold it off any longer. Here are the vibrant makeup sweets to tickle your love for food and for makeup!
Sprinkle Pool Brush Set ($64)
Sugar Wafer Face Palette ($36)
Rainbow Sherbert Lashes ($18)
I SCREAM Charm Bracelet ($28)
Aw, c’mon. Weren’t we the only ones wishing there are actual real sweets we could devour while we’re putting on these vibrant makeup? Kudos, Museum of Ice Cream and Sephora! You’ve actually made a solution for us who can’t decide which one we love more between food and makeup.
View this post on Instagram
MOIC x SEPHORA COLLECTION IS LIVE! ?? SHOP our debut @sc collection at @sephora stores (USA & CANADA), Sephora.com, @thepintshop online and at MOIC SAN FRANCISCO! ??? Our 6 piece collection is available for a limited time only ? Inspired by our favorite installations, treats and passion for creating TOOLS of self expression, #MOICxSC collaboration is everything we could have churned for and more! LEARN MORE – LINK IN BIO ? #museumoficecream #moicxsc
Image credits: Museum of Ice Cream, Carina Mask/Miami New Times, Bustle, Popsugar, Sephora, Brit + Co, Buzzfeed, Hypebae.