Of all the various accessories available out there, watches are the most functional and practical of all. It is also a status symbol then and now. One’s preference in timepieces reflect one’s place in society, education and wealth. The rich and famous people would be sporting watches like Rolex, Hublot, Piaget, Chopard and many more luxury brands.
However, not all people would be able to afford the above mentioned brands of luxury watches just yet. And for those who want fine quality timepieces with unquestionable quality and luxury without breaking the bank, there is Baume & Mercier.
The road to the brand’s success
Baume & Mercier has been around since 1830. It is well respected in the industry of watchmaking, and also started its roots in Switzerland. Watches are mostly valued based on watch movement, innovation, timekeeping accuracy, and the materials used in their assembly and finish. Baume & Mercier will assure you that all of those elements are on their highest possible quality. If you would have that one watch that would fit your lifestyle and budget, Baume & Mercier has that for sure.
The brand was initially called “Freres Baume” and was founded by Louis Victor and Celestin Baume in 1830. The company then eventually became Baume & Mercier when company director William Baume went into partnership with Paul Mercier in 1918. At the time when most watches are round in shape, the company had the foresight to produce non-round shaped timepieces and maintain timekeeping accuracy.
Some of the most significant timepieces made by Baume & Mercier would be the 2-Register Chronograph with the double-caseback that is still highly sought after today. Collectors from then until now are always itching to get their hands on this particular piece.
With the company’s foresight and perceptiveness in the time when women started fighting for their rights, it also began designing timepieces for women in the 1920s. Its women’s collection included the iconic Galaxie model in an odd-shaped diamond-studded case and bangle style.
Baume & Mercier’s also got to collaborate with American race car maker Carroll Shelby International, resulting into the limited edition “Shelby Cobra” in Capeland and Clifton collections.
Determined to stay on top
As of now, Baume & Mercier belongs to the luxury goods holding company named Richemont who also owns brands such as Cartier, Chloé, Dunhill and Montblanc among others. The company’s collaboration with other brands such as Shelby Cobra is pure genius. In this present time and age, one clever way to be stay in the industry is by continuously improving products as well as partnering with other brands to generate interest and make it even more sought after especially when these collab pieces are sold in limited quantities and period.
Baume & Mercier timepieces are something that should be on top of your list if you are planning to start your watch collection. First, it has all the qualities that one can find in a luxury brand watch—Swiss-made, top quality materials, high precision movement and timekeeping accuracy among others. Second, it won’t be near as expensive as other top luxury brands. And if there’s one more thing, watch out for Baume & Mercier for its new developments and exciting collaborations with other brands in the near future.
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Baume et Mercier Luxurious Boutique Entrance