If people ever want to sport a chic take on ‘Cowboy’ looks, their best bets are in Holiday Boileau’s Fall 2019 Menswear collection. The Western style itself is a very casual and approachable aesthetic—denim jeans, tailored jackets, and more. But what Holiday Boileau presented this season is a much simpler, a bit more refined, and incredibly urban interpretation that’s bound to turn a few heads. However, simpler doesn’t always mean better. Whether this pared down variation of the Wild Western style will become a hit come fall remains to be seen, though men are bound to gravitate towards the denim monochrome set and the softly tailored suits. They’re structured enough to evoke a more distinguished shape but casual enough to also help the wearer feel relaxed and less uptight. But take this collection and compare it to other brands, not just within the high fashion and contemporary labels, but also within the high street and department store labels. What differences do you see? It’s highly likely that like us, you wouldn’t see any differences at all. And there lies the problem with this collection. It’s not enough to go for the “cowboy” look to warrant fascination among clients. These are incredibly basic clothes, and while high-quality, people are going to question whether it’s worth paying hundreds of dollars for. It begs the question: why would a customer pay high prices for a denim jacket when he can get one that looks similar for far less in a thrift store? And if you’re a high fashion or contemporary brand like Holiday Boileau, that is the last retail entity you’d want to be compared to: a thrift store.
Photo: Courtesy of Holiday Boileau