How can a centuries-old French luxury label stay relevant in this day and age? By sticking to their guns and doing what they’ve been good at for all these years. Hermès is known mostly for their quality than revolutionary fashion designs. The don’t need elaborate silhouettes and experimental fabrications to draw in their clients. Their spring 2019 menswear show stood proof of this. The collection, designed by Véronique Nichanian with the help of Pierre-Alexis Dumas (great-great-great grandson of founder Thierry Hermès), was all about simple silhouettes, eye-popping colors, and a new sophistication for the millennial gentleman. There was a sporty element to it, but instead of looking streetwise, the clothes evoked a leisure look that’s astoundingly refined. These sportswear pieces were far from the likes of Supreme and Nike, but more attuned to the house’s indelible heritage of ultimate luxury.
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Photo: Yannis Vlamos / Indigital.tv
