Fashion Show Reviews

Helmut Lang Fall 2019 Ready-To-Wear Collection Review

Helmut-Lang-Fall-2019-Ready-To-Wear-Collection-Featured-Image

February 2021 (WHAT'S NEW?)


Helmut Lang Fall 2019 Ready-To-Wear Collection Review
Description
We get it! Heading the Helmut Lang fashion house is a daunting task. But this should excuse its newest creative heads, Mark Thomas and Thomas Cawson, from phoning it in. Unfortunately, this was what they essentially did with their debut Fall 2019 collection. Most, if not all of the looks they presented were basically rehashes of the eponymous designer's memorable creations. And to make matters worse, they were extremely poor copies!
Apparel Quality
16
Retail Potential
70
Overall Vibe
35
Reader Rating1 Vote
0
Positives
Faithful to Helmut Lang Identity
Interesting Color Palette
Sharp Outerwear
Killer Crimson Section
Negatives
No Originality
Too Archival
Incredibly Poor Construction
Questionable Textiles Used
Basic Styling
Awful Fit
Some Unflattering Proportions
40
Ratings

When all else fails, go for the archives. This seemed to be the strategy the new design duo behind the Helmut Lang brand—Mark Thomas and Thomas Cawson—went for. Having been newly appointed to head one of the most influential fashion brands in the history of the industry, the fashion crowd waited with bated breath on how this new pair will redefine the Helmut Lang aesthetic. The results, unfortunately, were severely underwhelming. Unlike what the eponymous designer trotted out during his heyday in the 1990s, their Fall 2019 collection was nowhere near original. In fact, it was a tad too archival for our tastes! Granted the archives of the brand are so strong that even most designers today are still influenced by them, we’re not sure if simply presenting rehashes of his signatures was a great idea for a debut collection. And to make matters worse, the quality on some of the looks were very poor. Above all else, Lang was known for his impeccable quality tailoring. These looks, however, were far from that kind of excellence! The fit on that second dress was just horrendous, the leather pieces needed some major ironing, and some of the proportions on the suits were unflattering. If not for the noteworthy outerwear and a few cool sportswear pieces, this would have been an absolutely mundane collection. At best, it’s a commendable effort, but to be able to survive, Thomas and Cawson will need to do a lot (a whole lot!) better than this!

Photo: Paolo Lanzi / Gorunway.com

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