September 2022 Sales (LATEST)
Although one can’t deny the old Hollywood vibe, Givenchy’s Fall 2019 show was anything but vintage. These were real and elegant clothes for the modern woman, interpreted through the eyes of one such Clare Waight Keller. In the few seasons of heading the famous couture house so far, Keller has developed a new sense of Parisian chicness. It’s a lot subtler, toned-down, and much more refined in the classic sense compared to the bombastic streetwear approach of her predecessor, Riccardo Tisci. But that is not to say that these clothes aren’t streetwise. In fact, the tailoring here, while precise, is equipped for everyday business life. This season, she introduced much rounder shoulders, so much so that they looked almost cartoonish. A series of pleated floral dresses added that signature tinge of romance, but even they were less formal than expected from such a couture house like Givenchy. Clearly, Waight Keller is giving more attention to contemporary women who wear these clothes in real life, which might just be the best strategy the label has done in years!
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