September 2022 Sales (LATEST)
Giambattista Valli may have mastered targeting young audiences with his haute couture spectacles, but he hasn’t done particularly well in translating his frothy couture for his more affordable ready-to-wear line, Giamba. His Fall 2019 collection for it was almost indigestible, mostly for its slight vulgarity and its half-assed approach to incorporating sportswear into the mix. Someone may need to tell him that just because you have a few streetwear pieces in your line, doesn’t make it cool and trendy. In fact, his couture has already generated much social hype in the last few years, so all he needed to do was just tone it down a bit and he would have had a great collection. Instead, he chose to adhere to today’s trends, many of which are way beyond his own personal style, and the results were simply appalling. Sequined streetwear items looked totally cheap, some frills were incorporated in the most awkward of places, and the hems were unnecessarily high! Instead of looking novel and chic, the offering turned out vulgar and borderline ugly. It’s a shame too, as we’ve always thought his couture shows were lovely (albeit over the top at times). But here, we just think all of it is unnecessary!
Photo: Courtesy of Giamba