Florabotanica is a Balenciaga fragrance that was first introduced in 2012. Unlike earlier releases from the house, this has a youthful bent which is intended to attract new and younger clientele to the brand. The ad campaigns featured actress Kristen Stewart, and was photographed by esteemed lensman Steven Meisel. Florabotanica was signed by Jean-Christophe Herault and Olivier Polge, who incorporated florals such as hybrid rose and carnation into the scent as well as mint, vetiver, amber and caladium leaves.