Stemming from the Greek word “sephos” which translates to beauty, there is no denying that the innovative cosmetics retail concept, Sephora was aptly named. A trailblazer in the beauty department, the brand leads internationally with its ingenious ways of inspiring its clients to explore a world of allure and beauty. How, you ask? By putting the products out there, allowing the clients to touch, discover, and experience the product themselves.
This concept of Sephora is a fresh makeover the beauty industry never knew it badly needed. From then on, it gained not just more traction with shoppers but a renowned image of being a visionary by offering an in-store shopping experience that is both innovative and different in the beauty marketplace.
Sephora Sale and Deals
Revolutionizing the Beauty Industry
The try-now-buy-later concept started when Sephora founder, Frenchman Dominique Mandonnaud, instead of stowing away products behind glassed counters and intimidating salespersons, took out the products and put them front and center. As such, customers were given the freedom to move around and freely try and compare what those products truly offer. A daring idea back in 1969, but the concept proved to be successful as the brand grew to what we know it today – a globally acclaimed beauty retailer.
Now, as part of the French luxury conglomerate Moet Hennessey Louis Vuitton (LVMH) since 1997, Sephora continues to dominate the world of cosmetics by featuring nearly 300 brands including trusted brands like Chanel, Clinique, Lancome, and Fenty Beauty, along with its very own private label. Sephora also boasts more than 2,300 locations in 33 countries worldwide, and offers beauty products including makeup, skincare, body, nail color, fragrance, and haircare.
It is true that most brick and mortar retailers have found it difficult to enter the digital world but in 1999, Sephora has already managed to open an online platform that successfully connected with its digital nomad of customers. Through its Beauty Board and Beauty Talk, its clientele from around the globe can interactively participate and engage in Sephora’s online beauty community. It is an added bonus to the website’s carefully chosen selection of more than 17,000 products coming from classic and up-and-coming luxury brands.
Sephora University Beauty & Virtual Artist
Discover your inner artist and learn how to do make-up like a pro with Sephora’s beauty classes. Just like in an actual class in an actual university, you will be given worksheets and the tools you need with a beauty advisor and a demo model who will guide you through the class.
Steering away from the usual sales pitch, Sephora’s instructors recommend products that the student need without the pressure to buy. At the end of the class, however, you may find yourself coveting at least one of the products you used. You have been warned.
If you’d rather stay at the comforts of your home but still want to learn makeup application tricks techniques, you may want to try Sephora’s Virtual Artist feature on its app. Just follow the step-by-step tutorial using augmented reality technology and learn how to do winged eyeliners, on-fleek brows, and contour and highlight on your own face. Through the app, you can try on lip colors, eye shadows, and lash styles and other make-up products that Youtube beauty influencers have been raving about… without having to go to a physical store to try them in-person.
All these and more is but a part of the “New Sephora Experience” providing customers the opportunity to try every product on offer, whether in-stores or through their smartphones, before they purchase.
Like most of its counterparts in beauty, Sephora launched its own rewards program, the Beauty Insider, offering clients exclusive and exciting perks and privileges. The beauty giant understands its customers’ needs and embraces its connections with them by providing them with the opportunity to earn points, get rewards, receive birthday gifts, and attend beauty classes, among others.
Sephora’s Beauty Insider is one of the best rewards programs and has always claimed the top spot in the loyalty programs list. Its effective use of tiers, personalized product recommendations, rewards that align with the brand, and everything else from Sephora’s rewards program makes its customers keep coming back for more.
Continuing Passion for Beauty
It is impossible to hear the word make-up and not think of Sephora. After all, Sephora is a pioneer in the beauty business worldwide, by being able to tap every little girl’s dream of opening a bag of make-up (their mother’s, usually) and trying it. Although the brand has grown mightily over the years, one thing remains – Sephora still shares the same passion and excitement its clients have for the new products, expertise and services they offer.