Introduction to Nordstrom
Seattle may be known worldwide primarily for its aerospace and biotechnology industry (thanks to Boeing), but its slow but steady pace has become its advantage in the tough competition that is the fashion industry. In fact, the Emerald City now ranks fifth after Boston, San Francisco, Los Angeles, and New York in the lively retail competition. However, considering that the city boasts a thriving industry of technology and electronics, we cannot help but notice that the online presence of fashion companies in Seattle only emerged recently.
But thanks to giant fashion retailers around the globe investing in the newest offers of technology, Seattle found itself jumping as well in the e-commerce wagon. This bold but necessary step paved the way for Seattle’s style scene to take new shape and mark its territory in the fashion map, with Nordstrom, the city’s giant player in the fashion department, in the center stage.
The Road to Success
It seems just like yesterday when the broad-ranged fashion retail shop, Nordstrom, first took Seattle by storm when it opened its first ever store in 1901. It was a shoe store then called Wallin and Nordstrom founded by the bright minds of John W. Nordstrom and Carl F. Wallin. With a shoe repair services adjacent to the shop, the brand became synonymous with quality customer service and has since become known as a reputable brand for its reliable shoes.
Years later, upon the retirement of John and Wallin in 1928 and in 1929, respectively, the former’s sons took over the company and bought Wallin’s shares. This marked a pivotal change on the brand. Along with this, the brand name was changed into Nordstrom in 1930, coinciding the much-awaited grand opening of its remodeled and refurbished Second Avenue store. This expansion of Nordstrom into a retail giant continued with its acquisition of Best Apparel of Seattle, with clothing in addition to its growing list of offerings.
With an incredible eye for knowing what’s on trend, success followed the company without much difficulty. Soon enough, Nordstrom opened several more businesses under its belt, making the company a conglomerate on its own. Today, Nordstrom operates a myriad of businesses including a clearance store, Nordstrom Rack; a personal styling services, Trunk Club clubhouses; Jeffrey Boutiques; and a neighborhood hub that combines both personal styling and personal assistance, the Nordstrom Local service concept.
Now, more than a 100 years later, Nordstrom has become one of the leading clothing and lifestyle retailer in the United States and Canada with its exceptional and broad array of merchandise.
Where It Is Now
From selling and repairing shoes, it now caters to the shopping needs of its clients with the right amount of style, commitment, and passion. The shop has expanded its merchandise to include a compelling collection of clothing, jewelry, accessories, bags, fragrances, and cosmetics.
Nordstrom then entered the international market as it forayed its business to Canada, it’s first international venture. Since then, the company now operates 370 stores across America and Canada. This includes 236 Nordstrom Racks, 122 full-line stores, seven Trunk Clubs, two clearance stores, two Jeffrey boutiques, and one Nordstrom Local all strategically located to provide its customers the best available products.
In an effort to reach more customers regardless of distance and time zone, Nordstrom went online and launched nordstrom.com and nordstromrack.com. These sites help the retailer give a new, fresh, and convenient shopping experience to its customers.
Onward to a Better and More Inclusive Customer Service
Envisioned with providing their loyal customers only the best, Nordstrom continues to expand their clothing merchandise by adding more items in sizes 0 & 2, and sizes 14, 16, to 18. This retail giant aims to be more inclusive in its offerings to better cater to wider array of women. Way ahead, Nordstrom aims to offer larger sizes for about 60 to 70 brands in its website. Given the large percentage of the population on the other end of the size spectrum who are actually willing to spend for clothes, tapping the potential of this market is indeed a smart move for the company.
In this era of rapidly changing fashion scene and shopping landscape, one thing remains true to Nordstrom – as they expand to new horizons and reach greater success, the quality of service they have been known for will always remain steadfast and unparalleled.