To other people, mango is a fruit. But to the fashion-savvy, Mango is the Spanish fashion brand that excited fashionistas all over the world; there wouldn’t even be any confusion.
For decades, women (and eventually, men) shopped at Mango to get their fashion fix. Apparel released by the Spanish retailer were especially appealing to customers who are making their way in the modern world. Whether they want to dress up, be casual or active, there is something suitable from Mango. Despite a few setbacks, Mango is powering through by adding more to their selection and reaching a greater number of customers around the world.
Mango Sales & Deals
The humble beginnings
Isak and Nahman Andic
The internationally famous clothing store began in Spain. It was the creation of two brothers, Isak and Nahman Andic, who moved to Spain from Istanbul, Turkey. Isak previously sold embroidered shirts to other brands when he moved to Barcelona, and that’s how it was for a few years. In 1984, he and his brother sold these shirts under their own brand which they called Mango.
(Fun fact: It was supposed to be under another name that didn’t have much appeal as the fruit. It took one rejection and a trip to the Philippines where Isak reportedly tasted a mango. The flavor stuck, the name was considered, and voila! The brand became Mango.)
Isak is known to shy away from public exposure but his business sure didn’t, as it made its way to success, becoming a top international fashion destination. The brand grew exponentially that it now has almost 16,000 employees and 2,200 points of sale in 100 countries all over the world.
Collections for the urbanite
Mango’s concerns are the same as modern, urban women: the sartorial needs for their everyday lives, from tops to bottoms, accessories to shoes, and everything else they may need to complete the look.
The Spanish retailing giant’s offerings are neatly divided into three: Casual, Formal, and Sporty. Its Casual selection is the broadest, as it covers everything else that does not fall under the two other categories. It is also where one could be experimental with their choices. Meanwhile, Formal selections include apparel suitable for special occasions that require dressing up. The collection has choices that are both elegant and very feminine. The last category, Sports, puts to the forefront the season’s trends when it comes to active wear so you can look your best while keeping yourself in top shape. All designs for the three lines are made by Mango, with a team keeping in tune with the latest styles and looking ahead for what may become the next popular thing.
All these collections come with their very own accessories. There are different styles to footwear, bags, jewelry and other accessories that will cater to every taste. The clean, minimalist selection that uses simple patterns and lightweight fabrics are displayed together with their entire opposites. Items are also offered in various colors so a customer could express their individuality and personality better. The same can be said for Mango’s garments for kids, plus size and men’s collection, with the last one covered by Mango Man.
Mango’s approach to every country they have a store in is unique and backed by research, although sometimes there are more uniform solutions. It is what Mango claims to be a key to their familiarity and international success. Through the years, Mango has also worked with top models to appeal to more customers, beginning with Claudia Schiffer. Naomi Campbell, Karolina Kurkova, Christy Turlington as well as actresses Milla Jovovich, Elizabeth Hurley, and Dakota Johnson have all been photographed for Mango’s campaigns.
Prime locations for a great shopping experience
Mango Fashion store in Oxford Street. London, UK. Photo: Angelina Dimitrova
Mango is beloved all over the world, and part of the reason behind it is the store’s accessibility. Mango maintains locations in shopping centers and cities where there are more people and activities. Since 1992 when Mango opened its 99th store, the company focused on expanding internationally, a process that is still going on in the Middle East, Asia and North America. Despite its international reach, Mango is more ambitious than ever, aiming to have a physical presence in every city of the world.
Its physical stores also make shopping more fun and exciting because of their overall vibe, which is extended to Mango Man and Mango Touch, the company’s concept store specializing in premium footwear and accessories. A team of professionals, made up of interior designers, architects, industrial designers as well as administrative managers and employees work together so that each store can have a friendlier atmosphere. Their quality service, on the other hand, is provided by professional supervisors and coordinators.
The physical expansion may still be ongoing, but Mango has not lagged behind in online retail, with the brand setting up an online shop, as well as developing mobile apps. In January 2018, the company declared that their sales made through mobile devices have exceeded those processed through their website, and that 7 out of 10 visits to the company’s digital media is made through mobile phones and tablets. Currently, it offers its apparel and accessories online to customers in over 80 nations, and plans to enter even more this year.