Gucci. Prada. Versace. These are just some of the few celebrated fashion designers and labels that are headquartered in Italy, a boot-shaped country has fiercely strutted down the fashion industry runway for centuries. Its enduring tradition of producing exquisite designs through excellent craftsmanship has made the country an important style powerhouse in the international fashion scene. Over the years, it has dictated international fashion trends and has produced the most sought-after fashion designers. At present, Italy, especially in the cities of Florence and Milan, is definitely every signora’s fashion paradise.
Luisaviaroma.com Sales and Deals
From Hats to Riches
In the heart of Florence, one of Italy’s fashion districts, Frenchwoman Luisa Jaqin opened a small boutique selling hats in 1930. The hat boutique gradually expanded as her Italian husband Lido Panconesi introduced an apparel line manufactured by his own-built factory. To get more involved in the family business, their nephew Andrea Panconesi learned the rules of the trade being a window dresser and eventually went to Paris for his first buying trip as a visual merchandiser. While in Paris, his interest was caught by the innovative designs of Japanese designer named Kenzo. Soon enough, Luisa Via Roma became the first European store to carry Kenzo’s label and to present its autumn/winter collection. From then on, Andrea Panconesi headed Luisa Via Roma until he became its CEO. Luisa Via Roma, named after the location of which its flagship store is situated, has now grown a reputation as one of the most recognized luxury shopping stores in the global high fashion.
Unmatched Online Presence
Luisa Via Roma is one of the first luxury fashion retailers to have launched a virtual space for its brick-and-mortar store. In fact, the retailer started with a blank paper, not yet fully knowing how to start on the digital landscape. Thankfully, some engineers from the university helped the company set up its very own website, and in December of 1999, luisaviaroma.com was launched.
The website, after many remodeling and restructuring over the years, also feature brands that are available on its physical store. A hundred worth of designer collections that include Dolce & Gabanna, Dsquared, Moncler, and Chloè are housed in Luisa Via Roma’s site. Exclusive and limited edition pieces made only for Luisa Via Roma by brands such as Lacoste and Levi’s Strauss are also available. With these offerings, it attracts not more than four million visitors every month, proving that the demand of customers all over the globe is strong. This increasing global presence is thanks to the brand’s annual Firenze4Ever Festival, a fun and refreshing event that attracts the most influential and followed bloggers around the world to shoot the brand’s newest sets of collections.
In this time and age, having a digital presence is not only a smart way to expand business and earn more profit. The virtual space can be of far greater advantage to a prominent brand by creating a community and giving once-in-a-lifetime opportunities to others. That is what Luisa Via Roma exactly did during the 10th year anniversary celebration of its online retail concept by holding a party called “Firenze4Ever… it’s Magic” to not just thank supporters and clients for their loyalty, but to also help bloggers collaborate with people from the business. This allows them to create fashion forward editorial content for their respective websites.
Wanting to do more with the platform given to them, CEO Andrea Panconesi decided to invite friends, including a number of bloggers, 20 to 40, around the world with whom they are collaborating with to a special event. Knowing that some bloggers are still young and unfamiliar with the business sense of fashion, Panconesi wanted them to expand their network, meet professional photographers, editors, and other collaborators, and give them the chance to build and strengthen their portfolio. Through the Firenze4Ever event, participating bloggers will be working with a renowned professional photographer, and makeup and hair stylists to create multi-brand looks. They will also be given a coveted access to the Luisa Via Roma’s newest collections from internationally recognized designers. This include Lanvin, Haider Ackermann, Gareth Pugh, and Givenchy. Envy worthy, don’t you say?
Now, the Firenze4Ever event is on its 15th edition.
Luisa Via Roma’s New Look
Of course, Luisa Via Roma, gaining much popularity online, did not forget to improve its physical presence as well. On June 18, 2008, the interior of Luisa Via Roma’s main store was renovated by Claudio Nardi, the same Italian architect who originally designed the flagship store in 1984. After a five-month restoration project, the transformation of the luxurious three-level building was completed. The concept of Luisa Via Roma’s new look was luxury combined with the latest technology in a minimalist design. Apart from its primary function of exhibiting its retail clothing, the shop was also designed to be used for exhibits and fashion events.
At present, Luisa Via Roma continues to cater to its elite clientele with outlandish pieces from acclaimed designer brands worldwide. Through its physical store and its website, you can go be as extravagant as you want and shop for a huge range of avant-garde clothing, elegant jewellery, and exclusive designer bags. Oh, also, never miss this luxury brand retailer’s Firenze4Ever event, and we’ll see you there. Ciao for now, bella signore!