Defining luxury retailing is what lies in the DNA of Browns Fashion.
Joan Burstein, with her husband Sydney, initially bought a small boutique at 27 South Molton Street from Sir William Piggot Brown right during an important time in fashion. At Browns’ beginning, the concept of multi-brand boutiques was still a foreign idea. That was changed however when the couple bought five connecting Georgian townhouses, and Browns introduced to the UK some of the most recognizable and coveted luxury brands today.
It was Browns that brought to the British consciousness the American brands Ralph Lauren and Calvin Klein, as well as helped local labels such as John Galliano and Alexander McQueen get their start. The store continued to do so in the following decades, opening a Comme des Garçons shop and Jil Sander.
For most of its history, the company was kept within the family. Joan and Sydney Burstein’s daughter Caroline joined the company as its creative director, and her brother Simon became the CEO. In 2006, Joan Burstein was recognized by the Queen for her contributions to fashion and was bestowed the honor of being a Commander of the Most Excellent Order of the British Empire.
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Where to find Browns
Browns Fashion Boutique in South Molten Street
If you want to see the best there is at Browns, you can either visit its store in East London or the original at South Molton Street. If you want to enjoy your Friday morning with a quaint breakfast, you can visit the former for a free meal inclusive of fruit and wine.
Want to browse through your mobile device? Log on to brownsfashion.com to see the best luxury brands have to offer.
Seamless online shopping experience
Browns Fashion New Packaging
Buying through the Browns website is easy-peasy, as most payment options are available. Major credit cards as well as Visa Electron and Paypal are accepted through the website. For select countries, regional payment methods can also be used. Browns ensures that the experience will be seamless as well as safe. All payments are processed through a highly secure checkout system. If you choose to store the payment details to the website, you can, and the website will keep it safe and encrypted for future buys.
No-worries deliveries and returns
For those located in London, Browns offers same day delivery from Monday to Saturday, so long as the order is received and processed before 11 am. The package will arrive right at your door in the afternoon. If you missed out on the cut off time, the much awaited purchase would not take long to arrive; you can wait by the door the next business day. For everyone else, the travel time takes as little as two and as long as seven days. Tax duties may prolong the delivery but you can check at the site which countries are already covered by the website price.
If you do not want the hassle of waiting at your home when you have somewhere to go, dropping by Browns’ London boutiques is also an option. No additional charges there, just updates on when you can pick them up. It’s usually within 1-2 days, but do not leave the package alone for too long. After 7 days, you will be refunded and the item will be restocked.
If you are unsatisfied with your purchase, you can reverse the purchase. Browns offers a free returns collection service seven days after receiving the package although the return window goes a little longer at 14 days. You must already know the usuals, but if you need some reminding, the items must be unworn, unused, unwashed and undamaged, as well as complete with original tags. In some instances, you may be required to return authenticity cards and dust bags.
The search for creativity continues
The year 2015 saw Browns Fashion being acquired by another company that shares the same values and changes the landscape of e-commerce as we know today: Farfetch. It is projected to help the site conquer the next step, which is to provide a seamless shopping experience in a now emerging platform. Holli Rogers stepped in as the CEO but the Burnsteins still have influence over the direction of the store, with Joan staying as its honorary chair, and Simon and Caroline still part of the board.