Gone are the days when girls that grace our fashion magazines all look alike. Today, we find the industry embracing variety, making inclusivity and individuality a priority so that everyone can feel beautiful in their own right. Truly, beauty is not limited to certain characteristics; it comes in all shapes, colors and sizes.
The British brand Boohoo is among those who support this, dubbing itself an inclusive brand and possibly your next fashion best friend. The team is made up of young members and people who understand the youth, holding themselves in the same standard: being comfortable in their own skin. It aims to be the go-to destination for girls who want to explore their style without conventions getting in the way, and that includes prices. Who said shopping had to be agonizing and inaccessible?
Boohoo Sales and Deals
It all began in 2006
Boohoo may be relatively young compared to its other competitors, but it is still standing strong, available to customers all hours of the day and adding more than 100 items daily for its market.
The duo Carol Kane and Mahmud Kamani founded the online retail company based in Manchester in the middle of the 2000s. The former was a designer while the latter was a businessman who harbored an interest in fashion since his youth as Kamani’s father once sold handbags. Prior to Boohoo, his other ventures included a textile business which previously supplied Primark and New Look.
Six years later, the business grew that it was able to expand to Australia and the US, and a year later, it opened its office in the Big Smoke and another fashion capital, London. It went public in 2014 and launched boohooPLUS. Meanwhile, 2015 saw the company release mobile apps for Android and iOS as well as boohooFIT. And oh, a big move that came in the form of an office in New York City.
As of last year, it has already £300m in sales, definitely a long way from the humble shop that it was in 2006. boohooPremium and boohooBeauty soon joined the family. The company has stakes at both the UK and the US, as well as France. And while some problems are plaguing retail as of this writing, it continues to charge forward in order to deliver to its market.
What makes it different
As part of the younger generation, Boohoo takes advantage of the reach of social media when it comes to marketing. To date, Boohoo has 2.6 million followers on Facebook, 490 thousand on Twitter, and 3.3 million on Instagram. It has also sought the help of celebrities and influencers to wear their products and make it marketable to its target demographic. An online magazine it calls The Fix is also available for viewing where you can get the latest scoop on the styles that celebrities are wearing.
The one rule
Retail therapy may already be appealing in itself, but Boohoo makes sure you enjoy the experience of shopping with them by abiding with one rule: not taking fashion seriously.
By saying that it doesn’t mean that style can go out the window. What it means is that the act of choosing items and purchasing them doesn’t have to be the opposite of fun. In fact, it should always be fun. It knows very well how the right articles and accessories can pick you up when you’re feeling down, which is why it has plenty of options one can work with.
Boohoo has concerns that go beyond income; every purchase from its customers has a portion that goes into the company’s charity program for causes that they support. It may be indirect, but by shopping with the online retailer, your money goes even farther to give help to those who need it. Boohoo occasionally partners with charities and local initiatives to make more of a difference.
If other options seem to fail you, Boohoo is the site you should go to. Not only does it have the latest trends ready to shipped to you, the options available are bountiful that there will almost always be something suitable for your style and needs. Even when you’re limited in time, you can go to Boohoo so that you can spruce up for a party or a getaway, enjoying every stop from dressing up to attending the event.