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21 Less Mainstream Fashion Shopping Sites You Should Know

21 Less Mainstream Fashion Shopping Sites You Should Know - Featured Image Updated

September 2022 Sales (LATEST)


With the introduction of online shopping as a more convenient and hassle-free method of shopping, a lot of women were in a mode of celebration. And since then, fashion enthusiasts have probably went on fully knowing the most popular fashion sites that provide fashion-related outputs and link you closer to some of the biggest fashion labels in the world.

Fashion shopping sites have two primary functions. First, it allows any person to get a piece of her favorite brand or any desired item directly from the label to her address. Second, these sites may also serve as a fashion catalogue bringing you the freshest fashion inspiration at present. Once again, we renew out commitment to you, our readers, so you know where to log in for your next shopping. Here are 21 less mainstream fashion shopping sites to satisfy your fashion cravings.

These sites show you a wide selection of women’s clothing, all of which are stylish and of superior quality. Remember that the list enumerates said sites in random order. Each shopping site or brands carries its own principles, which are perfectly embodied by their creations or products.

  1. Boohoo

Boohoo Style

Shop at Boohoo.com

A UK-based online retailer, Boohoo was founded in 2006 by Carol Kane and Mahmud Kamani. With Zendaya on the forefront of the site, many girls and young women have been even more in love with the site. Boohoo consistently drops fresh items from clothing to shoes and accessories. Their clothes are very youthful and fun. Recognizing the uniqueness in you, Boohoo has a wide range of products that would promote one’s individuality. In the 2014 Drapers Awards ceremony, Boohoo took home the Pure-play Etalier of the Year Award.


  1. Revolve

Shop at Revolve.com

Shop at Revolve

Started out by two friends, Michael Mente and Mike Karanikolas or commonly referred to as ‘The Mike’s’, Revolve has now blossomed into a company of more than 500 employees. Targeting the stylish women between the ages 20 and 40, Revolve partnered with emerging and established designers that cater to the fashion of the women in the said age category. Compared to other companies, no celebrity is closely tied with Revolve, thereby heightening its sense of mystery. Women who like to be ahead of the trend will love this shopping site. Revolve admits to dropping items as soon as the product hits the mass market.


  1. Free People

Shop at FreePeople.com

Shop at Free People

Catering to young women in their 20s, Free People has stayed true to its roots when it started as a store in Pennsylvania who nurtured the young people in the area. The Free People was temporarily out of the limelight as the store was renamed to Urban Outfitters, not until it came back in 1984. The company embraces the idea of women’s wit, creativity, individuality and freedom. Their online site was launched in 2004 bringing countless options for clothing to more women.


  1. Everlane

Shop at Everlane.com

Shop at Everlane

The company known for actually breaking down the cost of every product, thereby fostering transparency to its customer, Everlane was founded in 2010 by Michael Preysmen. Everlane revolutionized e-commerce by promoting sustainable apparel and introducing price transparency to its customers. They team up with ethical factories that ensure fair wages, good environment, and reasonable hours of labor. Everlane tries to shy away from trends by selling timeless and stale clothing made from the finest materials.


  1. LOFT

Shop at LOFT.com

Shop at Loft

Next on the list is LOFT, a brand division of American group Ann Inc. LOFT was launched in 1998 that envisions to connect with women and inspire them to put their best selves forward. With over 600 stores, the company, through its online site, offer modern and feminine clothing that imbues versatility and confidence. The clothing vary from everyday staples to trendy pieces that promise effortless dressing.


  1. Ann Taylor

Shop at ANN TAYLOR

Shop at Anntaylor.com

Another division of Ann Inc. is the Ann Taylor, which was born in 1954 and named after a dress style in the store owned by the founder’s father. Much like the other divisions, Ann Taylor also advanced modernity in its products. The Ann Taylor website reflects the sophistication and femininity of the brand itself. The site features women’s clothing, shoes, and accessories. It likewise has special categories for luxewear, work, tall, and petite.


  1. The Limited

Shop at TheLimited.com

Shop at Thelimited.com

The Limited, formerly a clothing company, now a brand, offers a wide variety of clothing and shoes for women of different sizes. They cater to both petite and plus-sized women. After its controversial bankruptcy issue, the Sycamore Partners finally purchased the same in February 2017 becoming the sole distributor of The Limited.


  1. Christopher And Banks

Shop at christopherandbanks.com

Shop at christopherandbanks.com

This next shopping site is a great venue for women in their 40s and up to take some fashion inspiration and content. The company was founded by Gil Braun, originally naming the store as Braun’s Fashion. With confident women full of wisdom in mind, the founder reinvented the same launching the Christopher and Banks in 2000. In the same year, the site included clothing for plus-size women. Today, Christopher and Banks’ shopping site cater to all women- missy, petite, and women’s.


  1. American Eagle

Shop at American Eagle

Shop at AE.com

Another leading specialty retailer, the American Eagle, which was founded in 1977, takes pride of its high quality and trendy clothing, personal care items, and accessories. While it has at least 1,000 stores around the world, American Eagle maintains its shopping site and delivers to at least 82 countries. The American Eagle Outfitters, Inc. likewise makes their stylish products available to women at an affordable price.


  1. White House Black Market

Shop at WhiteHouseBlackMarket.com

Shop at whitehouseblackmarket.com

From the White House launched in 1985 and the Black Market in 1995, here comes a women’s clothing retailer- White House Black Market. The company redefines luxury by incorporating style, quality, fit, and great price in their products. While their clothes are greatly inspired by the everyday wear and on-the-go lifestyle of the modern women, their pieces are carefully curated by professionals. The company primarily offers black and white clothing, although they now include colorful pieces to their items.


  1. Talbots

Shop at Talbots

Shop at Talbots.com

Dedicated to bring out the confidence in every woman, the Talbots continue to offer exquisite collections of clothing, shoes, and accessories. Its first shop was opened in 1947 in Massachusetts by Rudy and Nancy Talbot. The site includes women’s clothing that truly speaks of their wisdom, integrity, and sense of individuality. Talbot aims to inspire, encourage, honor, and empower women.


  1. Spring

Shop at Shopspring.com

Shop at Shopspring.com

Founded in 2013 by a group of people composed of brother and some former Google employees, Spring is an e-commerce retail company that directly links people to their products from its over 1,500 brands, including Michael Kors and Tory Burch, through the internet or the site’s own application. Spring curates its products and even offers recommendations.


  1. I Saw It First

Shop at isawitfirst.com

Shop at isawitfirst.com

When it comes to on-trend and stylish pieces for women, I Saw It First is one of the leading online shops to explore. The site aims to allow women to see, own, and wear the latest fashion trends first. Hundreds of new styles are introduced weekly in the I Saw It First website with fast delivery and at a reasonable price.


  1. Bad AF Fashion

Shop at badaffashion.com

Shop at badaffashion.com

This next fashion shopping site, Bad AF Fashion, is an emerging company based in Australia. Bad AF Fashion was launched in 2016 by husband and wife who desired to combine business and passion. Bad AF Fashion caters to women who want to embrace their body and femininity. The clothes are fierce, bold, and sexy that allows women to be fearless in expressing theirselves.


  1. Aeyde

Shop at Aeyde.com

Shop at aeyde.com

Straight from Berlin, Aeyde comes forward to the digital world with its sleek collection of footwear. With an end view of incorporating modernity to everyday wear, this Berlin-based company creates luxury quality footwear at a relatively affordable price. The company was named after Edith, one of the founders’ grandmother, who was defined by her fierce and independent spirit, which reflects the brand and its products. Aeyde creates footwear under both the timeless and trendy categories.


  1. Athleta

Shop at athleta.com

Shop at athleta.com

Empowering women from across the globe, Athleta is a brand and a fashion shopping site that offers versatile apparel for active and confident women. Its products were designed by and for athletes and active women to successfully create products that showcase style, power, and performance. Athleta’s mission is to inspire girls and women to live a healthily and with confidence to realize their full potentials.


  1. Chico’s

Shop at Chico's
Chico’s outlet at Fort Lauderdale, Florida, USA. Credit: Ken Wolter

Shop at chicos.com

Another fashion site to satisfy your fashion cravings is Chico’s. Chico’s primarily markets jackets and sweaters, jewelry, accessories, and other pieces of clothing in bold prints. The site houses variety of fashionable items that bear the brand’s identity of rich colors, bold prints, and great attention to details. Chico’s intends to make women feel more confident about themselves by creating unique and original products.


  1. Beautiful Halo

Shop at Beautiful Halo

Shop at beautifulhalo.com

Beautiful Halo is a fashion-centered shopping site that exhibits the trendy and classic pieces for women of all ages. It is based in China and was launched in 2014 offering both casual and occasional clothing pieces, as well as, wedding dresses, and accessories. The site boasts of its wide selection, affordable pricing, and free shipping delivery to anywhere in the world.


  1. Fashion Nova

Shop at Fashionnova.com

Shop at Fashionnova.com

Known as the company who has dominated the fashion scene through Instagram, the Fashion Nova is among the leading fashion shopping sites for women. They take pride of their celebrity-inspired clothing, mostly bodycon, which comes at an affordable price. The brand, through its site, wants women to be like stars or someone who is always the best dressed in the crowd. Based in Los Angeles, Fashion Nova ships worldwide with hundreds of new designs being launched weekly.


  1. Beyond Proper

Shop at bostonproper.com

Shop at bostonproper.com

Beyond Proper, formerly known as Boston Proper, is another digital shopping destination for your fashion cravings. Beyond Proper carries through the products in their site its sexy and confident attitude. The brand hopes to empower fearless and passionate women with their clothing that engenders confidence and conviction.


  1. Pretty Little Things

Shop at prettylittlething.com (edited)

Shop at prettylittlething.com

Pretty Little Things is a fashion retailer based in UK. It was launched in 2012 by the Kamani brothers. Its main subjects are young women who want to slay the fashion scene. They take inspiration from your favorite celebrities or latest catwalk shows so you come out stylish at a price you can afford. They offer cool and relevant clothing, shoes, and accessories that women will love.


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