Articles on Victoria Beckham
There only very few celebrities who successfully crossed the bridge to fashion, despite fashion having a huge role in being a celebrity. Starting your own line, more so a brand, can be very daunting, especially with the hard to please fashion community with an automatic prejudice based on the open book that is called life as a celebrity. Sofia Vergara, the Kardashians, the Olsen twins, and Britney Spears are the ones who did such crossover bravely, but one of the very few major success that took the world by storm was that of Victoria Beckham.
Known as the Posh Spice from the 90s famous all-girl pop group Spice Girls, Victoria Beckham was already on top of the world—her face all over the television, doing concerts all over the globe, her deep and sultry voice on the radio, and left and right opportunities for modelling and advertising—she had it all. We haven’t even got to her football star husband, David Beckham, who isn’t only a hottie on the field, but a worldwide fashion icon, too.
But Victoria Beckham isn’t the gal to just settle down on being all those things. Despite her fame, she still wanted to prove something: that she can be successful on her own, doing something that she is really passionate about. That particular thing was fashion design. Sure, it raised eyebrows and stirred murmurs, but they soon turned to be words of praises when she launched her collection of mere 10 dresses. The likes of Vogue and The Times both offered remarks of surprise and amusement, impressed by how the fashion newbie was able to pull off such a stellar collection. Soon enough, pieces from the label are all over Manhattan, then other major fashion capitals all over the world.
Victoria Beckham means business
Sure, Victoria Beckham has a face anyone can recognize, yet it’s not what she capitalized on when she started her brand. She herself admitted that being a celebrity has its perks, yet she doesn’t like to tap on that most of the time. Knowing of other’s preconceptions, she forged ahead with dedication, despite the humble beginnings of her line. While her cat walk was tiny back then, her belief in her product was huge, and she was hand-ons in the whole process.
Every her private office was not fancy at all—it open outside to a standard busy place full of people working, phones ringing, and stack of papers in various places. She definitely wasn’t a pop star in her own company, she is a lady boss and she gets her job done. She works with her team, discussing ideas, approving major and minor details, and overseeing the whole process.
The brand’s proud moments
Aside from the very first catwalk that created noise in the fashion world, the first few years of the brand were pretty much successful, too. The brand was able to spread its influence wide in various parts of the world. From mere 9 distributing stores at the beginning, now, over 150 stores carries the ready-to-wear line of the brand in wholesales.
From the 10 dresses in the very first runway of the label, the Victoria Beckham brand was able to expand to other products categories. Ready-to-wear, eyewear, denim, and accessories are all currently offered by the brand. From the sexy silhouettes of dresses to tailored pieces and knitwear, the label got through its first few years just fine, despite some monetary losses along the way. After all, the money was used for investment in the sales, marketing, design and production of the brand’s pieces. Furthermore, Victoria Victoria Beckham was launched for the more fun, youthful and quirky dresses collection, which proved to be a hit.
The start of an e-commerce platform was another great move for the brand, especially since Victoria Beckham has a huge following world-wide. By making its collections available for even faraway countries, the label is able to reach more customers and make noise globally. The website. www.victoriabeckham.com very much reflects the aesthetic of the brand—understated chic, clean and sleek, and highly fashionable.
Huge names that wore the brand
Although Victoria herself shot down the rumors of Megan Markle asking her to make her wedding gown, it was still pretty lovely to have her seen in the label’s sweater and jumper during official royal events. But aside from the royalty-to-be, other famous faces on the screen have been fans of the label’s pieces. On top of the list are Kim Kardashian-West and Beyoncé, who both love the sucky sucky dresses of the brand.
Other admirers of the label during its 10-year span of existence include Gwyneth Paltrow, Cameron Diaz, Blake Lively, Claire Danes, Gigi Hadid, and so much more. Such is a huge testament to how covetable the brand’s pieces are.
We attribute Victoria Beckham brand’s success not only to the hardwork and passion of its founder and creator, but also her eye for what’s fashionable. The looks that each collection, more often than not, mirror her style and vibe—something that the whole world has gone mad for. The brand has reached amazing success in its 10 years, and we can’t wait to see where it will lead after 10 years more.
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