Curve Black follows the success of the Liz Claiborne original Curve, and was intended to become a bolder and more confident flanker for the latter. Released in 2017, it uses bergamot, violet leaves, nutmeg, tree moss, clay sage, lavender, leather, teak, tonka bean and sandalwood to generate its distinct smell. It was heavily marketed through social media, with online star Mark Dohner fronting the campaign #CurveYourReality.
