Acqua di Parma introduced Colonia Essenza in 2010. The fragrance was contained in a flacon of an art deco style, alluding to the classy juice inside. The ads, shot by Giovanni Gastel, are likewise elegant. The notes are listed as lemon, bergamot, orange, petitgrain, grapefruit, sage, lily of the valley, neroli, patchouli, jasmine, white musk, vetiver and amber.