The amazing hydrating effects of the Clinique iD™: Dramatically Different + Active Cartridge Concentrate for Pores & Uneven Texture, as well as the way it perfects the skin is what people love this product for. It pushed us to love it too, especially with the lightweight consistency, scent-free formula, and the fast absorption of the product into the skin. It definitely gives us the skincare advanced vibe, not only with the way it was created, but the way it delivers the necessary ingredients such as AHAs and other concentrated actives into the skin to retexturize it and minimize the visibility of the pores. It also shocked us to know we can customize this product by adding it to any of three hydration bases. Those three bases are: Dramatically Different Moisturizing Lotion+™, Dramatically Different™ Oil-Control Gel, and Dramatically Different™ Hydrating Jelly that all have specific added effects to the skin depending on what you need and prefer to use.