Until recently, brows were not a frequently talked-about part of one’s makeup routine. Sure, makeup brands did manufacture products of vastly varying qualities that filled in the eyebrows just fine, but the proverbial Big Bang of contemporary social media also brought with it the genesis of the so-called “Instagram Brows,” and just an overall obsession with absolute brow perfection. Now, brands that put a large emphasis on eyebrow grooming have risen to prominence, and one of these brands is Benefit Cosmetics.
Within their arsenal, Benefit has created plenty of products to create stunning eyebrow looks, but one that has created plenty of buzz in the beauty world is the Gimme Brow+ Volumizing Eyebrow Gel. Packaged in a cute chrome tube, the product is dispensed with a tapered spoolie, similar to a mascara wand.
“Ridiculously easy” is the name of the Gimme Brow+ Volumizing Eyebrow Gel’s game. The tapered spoolie applicator is designed to get right into the hardest-to-reach spots of the eyebrows, and dispense the exact amount of product needed to reach optimal usage. The color is also absolutely wonderful, achieving the right balance between warm and cool to look perfectly natural against the skin. And to top it all off, the product is also quite long-wearing, both in terms of color, and the way it holds the shape of the newly-groomed eyebrows.
Despite the sheer brilliance of this product, though, it still has its downfalls. The formula takes a little while to dry completely, so it’s not so much the kind of product you apply right before you get going, especially if it’s hot out. The product also feels a little bit “wet” even after drying, which can be a weird sensation if you’re not used to wearing eyebrow gels.
All-in-all, the Gimme Brow+ Volumizing Eyebrow Gel is indeed a fantastic product, and worth every single word of hype that’s ever been spoken about it on the internet. To us, precision and ease alongside a great formula make a truly great combination, and we’ll definitely be reaching for this particular product quite often.
SUITABLE FOR: All skin types.
- The Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel is available in eight shades, so most natural hair colors can find their match with this line.