Baccarat Rouge 540 was originally released in 2014 as a Baccarat exclusive. In 2016, it was relaunched under Maison Francis Kurkdjian and sold at thousands of dollars less than the original, while essentially being the same hyped up fragrance that it was two years earlier. It was a concoction made by the very same man who carries the house—Francis Kurkdjian—and made with accords of cedar, jasmine, ambergris and saffron. The maison categorizes it as a woody floral scent.