“I’d like to bring fashion to the street, rather than bring the street into fashion,” Alberta Ferretti shared during her Pre-Fall 2019 presentation. The Italian designer is known for dressing some of the most beautiful women in the world for their red carpet appearances. Her usual array of sparkling evening gowns and lace cocktail dresses has become the epitome of Italian elegance and subdued exuberance. But this season, she’s venturing beyond these sophisticated tropes and is focusing on daywear. One could say that this is her first foray into streetwear, but Ferretti insists that she’s far above such a trend. This shows in her impeccably sophisticated offering for the working woman. A series of high-quality separates came in neutral tones with hints of olive green and mustard yellow. A few of the dresses have a vintage look to them, but we’re still far from the signature cocktail aesthetic she’s become known for. The tailoring here was exquisite, giving women a new shape that’s powerful and imposing, but still feminine and chic. If this collection is any indication of what’s to come from Alberta Ferretti, things might be looking up for the brand!
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Photo: Courtesy of Alberta Ferretti