Nostalgia is a powerful weapon at many designers’ disposal. In fact, a lot of them thrive on it and use it to garner more attention to their latest collections as a form of escapism. Take for example Hanako Maeda of Adeam, whose Resort 2019 collection reflected the Kawaii and Harajuku styles of 1990s and early 2000s Japan. She gave a lot of elements— from the stark color-blocking, lace-up booties, to the bustier tops and flouncy dresses— that generally reflect that glossy and animated era in Japanese fashion. It was how Maeda styled her looks, however, that made them all the more relevant for the woman of today.
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Photo: Courtesy of Adeam