It did not seem too long ago when Victoria Beckham entered the fashion industry, but 2018 now marks a decade of existence for her eponymous brand. As we humans are wont to do, we deem anniversaries that end with a zero as special, much more than the others, and nostalgia-inducing. Victoria Beckham is the same, and it’s understandable that she takes a piece of 2008 to celebrate the occasion. Besides coming to the London Fashion Week after a decade in New York, Beckham reimagines the time she did the iconic campaign for Marc Jacobs, and sells merchandise bearing the image as part of her own brand.
Looking at the past to celebrate the present
Shortly before releasing her debut collection, Beckham joined Marc Jacobs for a campaign that seemingly mocks both her naysayers and herself, photographed by legendary lensman Juergen Teller. The photo does not show Beckham’s non-smiling face or any identifying part of the former Spice girl. Instead, what we saw were just her legs—yes, her legs—sprawling out of a large Marc Jacobs shopping bag.
Beckham recreates the campaign, now under her namesake label, just before she takes her anniversary show to the London Fashion Week. With Marc Jacobs’ approval, she went ahead and enlisted Juergen Teller to do a similarly playful and ironic shoot with her doing the same pose, only this time springing out from a Victoria Beckham-labeled bag and wearing her Eva pumps that will be sold soon by the brand. A photograph also shows Teller shooting a photo of Beckham while they’re partly emerging from the oversized bag. The British designer explains that the shoot was especially special for her and that she wanted to document working with Teller, hence the picture.
The shirt can be bought at the Victoria Beckham website and Selfridges for US$127.00, but the production is limited to just a few tees and are only available for a short time. Those who went to see her anniversary show were able to buy from the designer herself, who went behind the register afterwards.
Image credits: Victoria Beckham, Marc Jacobs, Juergen Teller