Anna Sui Collection
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Articles on Anna Sui
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Fashion is as universal as it is diversely personal. No matter how and where you look at it, everyone wears it, but everyone wears it differently. Fashion is more than mere prints and fabrics. It’s more than glam and necessity. Rather, it’s man’s creativity, individuality, and potential. Anna Sui, a luxury brand known for retro and bohemian looks, is a quintessential example that has taken fashion to the next level—surpassing imaginative boundaries, emphasizing unique experiences, and inspiring new opportunities to express one’s self through fashion.
From dream to reality
Behind the fashion label is a woman with humble beginnings who turned her dreams into reality. Born and raised in Detroit, Anna wanted to be a fashion designer since she was four. Always been attracted to music, culture, and learning which influenced her style, ever since her formative years until today, Anna has never been afraid to be different.
Having her eyes on the goal, she went on to study at the Parsons School of Design in New York. From there, she started off as a stylist with her friend, photographer Steven Meisel before establishing the company and launching the first Anna Sui collection in 1981.
Defining moment of success
Asked about the time where she can define the success of the brand was when Madonna wore an Anna Sui creation during the Paris Fashion Week, ten years after the brand was founded. She described this moment as something that “gave her confidence.” Right after, her friend, Linda Evangelista, wore an Anna Sui piece to a couture show, gaining further interests from fellow fashion models.
Marked by a period in time when many were excited about and interested in New York, it was mainly through the help of Linda and Naomi Campbell, among other friends from the industry, that Anna successfully premiered the brand’s first runway show in 1991.
Sealing ventures and partnerships
From then on, Anna Sui rose to prominence. The brand opened stores and partnered with famous brands worldwide and across industries (1997 onwards) such as distribution with Japan’s Isetan, and collaborations with Italian shoemaker Ballin and Red Hot Chili Peppers. The company launched a fragrance in 1999 and created a skincare line in 2000 with Albion.
In 2005, Anna Sui also designed a Samsung mobile phone which was sold out within a month. Later on, the fashion house also produced a boho-inspired Barbie doll with Mattel and partnered with Victoria Secret for two years, and so much more.
Over the years, Anna and the brand received many awards, one of which was the prestigious Lifetime Achievement Award from the Council of Fashion Designers of America given in 2009.
Personality as a drive to success
The success of Anna Sui goes back to the creator, Anna’s own personality. For her, “clothing is magical.” It’s something you can use to create yourself a certain way, “like a vocabulary of expressing yourself.” She emphasizes the importance of the wearer’s experience and how the Anna Sui creations enhance their lives. Not only is she not afraid to experiment and express her true and genuine self, but she also loves to translate her ideas into clothing.
Anna’s passion for learning and being inspired by different media and personalities is a testament of her broad knowledge and inclusivity, which excellently translate to the Anna Sui brand. In her own words, “That’s what life is about, isn’t it? It’s exploring those things that you love.”
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