Jewelry, since the beginning of our civilizations, has played a very important role in our culture. It is the earliest form of decorative art for different groups. Jewelry is associated as treasures not because of the rare and valuable materials they are made of but because of the personal significance it represents.
Nowadays, jewelers from all over the world continue to innovate into creating extraordinary pieces that will leave a mark to anyone. Well if that is the case, then there is one jewelry house which did exactly that—Amrapali Jewels. This is one of the finest jewelry brands in India famed for its elegant jewelry pieces that showcase both traditional and contemporary designs presenting India’s rich heritage and ancestry.
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Transcending India’s unique heritage and culture
History showed that India is a country with rich material culture, and colourful heritage, and it transcends with how Indians dress themselves and choose their accessories. This is reflected in the collections of the renowned jewel house, Amrapali. Founded in 1978 by history students, Rajiv Arora and Rajesh Ajmera, the brand’s name is inspired by a royal courtesan in Ancient India named Amrapali.
The brand used to be a handicraft store for the first two years of their operation. Most of their jewelry pieces are handmade to get every intricate and delicate detail of the designs exactly right. Who wouldn’t want a jewelry piece a truly remarkable quality? This is one of the main reasons why Amrapali became an immediate success.
The tribal signature
Amrapali stayed true to the essence of the name’s origin. The royal courtesan called Amrapali was a muse with extraordinary charm known in history for her timeless grace and beauty. It was indeed the perfect name for the label whose focus is dedicated in celebrating the timelessness of feminine beauty.
The jewelry house presents a collection of traditional, contemporary, tribal and ethnic jewelry designs created by skilled artisans with perfect craftsmanship. The label launched its very first collection in a website called “Tribe by Amrapali”. The collection offers a list of classic Indian jewelry and became a huge success. Every exquisite piece makes a statement on its own and creates an everlasting impression to people, mainly due to Amrapali’s unique ethnic designs have been the label’s signature. Likewise, all the iconic pieces from this particular line show remarkable hand skills and workmanship from the company’s artisans. No doubt anyone would immediately fall in love with this collection.
Indian pride
The extraordinary designs of the brand’s collections are the reasons why Amrapali is an exceptional brand. From their handcrafted necklaces to their hand painted earrings, Amrapali never cease to amaze and take one’s breath away. A brand that is proud of their country’s heritage.
By the year 2002, Amrapali got their Bollywood promotion. Ever since then the label became a demand locally and even conquering the international scene. Their recent success was getting their creations showcased in a fine jewelry department at Harrods.
Impeccable Indian creativity through jewelry
The brand has a wide range of impressive and extravagant pieces in its collections. The Holi collection is a colourful display of India’s festival of colours in multi-coloured sapphire cut jewels. Another collection, the Panna, contins emerald pieces made of Gemfield mined gems highlighting the immaculate craftsmanship of the brand. The Polki, on the other hand, celebrated the traditional Indian accessory of flat, rose and magnificently cut diamonds. The Soul Bazaar emphasizes a minimalist take on Indian jewelry techniques coupled with Western elegance and modernity.
These fabulous collections of Amrapali would make every woman in the world feel confident, glamorous and beautiful. With Amrapali’s innovative drive, brilliant workmanship and commitment in creating new designs, the label is definitely here to stay. Their jewelry pieces are real works of art that will never go out of style. Undeniably true, Amrapali is one of India’s most recognized and trusted jewelry brand. It’s expertise in jewelry making was greatly established and practice since 1978.
